Children's Food and Beverage Market in the U.S.

New Market Research:Children's Food and Beverage Market in the U.S.

There are a number of reasons why food marketers are developing products specifically for the 2- to 12-year-old age group. For starters, this demographic represents about one-seventh of the population. Also, life-long dietary habits are established at this early age, and brand loyalty begins.

These factors and more are influencing the $10 billion market for children’s food and beverages. Take advantage of this market study to:

• Understand the shopping behaviors of your top customers.
• Assess new product introductions as well as, the competitive marketing action plans of key industry players.
• Identify with your client: what motivates kids when it comes to food, beverages and ingredients and flavors.
• Learn the tactics retailers are implementing in marketing to kids.
• Analyze food advertising campaigns geared toward Kids in the 21st Century.
• Evaluate the market composition in seven distinct categories broken down by dollar sales and percent share for strategic perspective and forecasting.

More information:
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New Research Study:Trends in U.S. Hospital, Nursing Home and Residential Facility Foodservice

New Research Study:Trends in U.S. Hospital, Nursing Home and Residential Facility Foodservice Reaching $34 billion last year, the future of hospital & nursing and residential care foodservice is bright. This marketplace is awash with change and innovation, as foodservice operators struggle to make sense of government healthcare spending while meeting personal patient food and flavor expectations. If you are a foodservice operator in the healthcare industry, the revealing, expert analyses in this report will help you articulate better business and marketing plans going forward. The market study will help you: Leverage new marketing opportunities in women’s nutrition and tailored foodservice programs around family caregivers. Learn the market value of “meal opportunity” for inpatient and outpatient hospital, assisted living, and hospital employee settings. Analyze the win-win proposition for hospital foodservice with a restaurant brand that forcefully plays the health card. Asses “primary” with positive momentum: Room service and individualized patient care; customer service; wellness and nutrition; variety and culinary exploration; sustainability and green initiatives; and the need for speed. A special feature of this report is Packaged Facts' own exclusive proprietary data. This Packaged Facts report maps key trends and policies shaping sales growth and potential, and provide in-depth profiles of hospital foodservice programs and hospital and nursing home foodservice contractors. More information: Price/Info   |   Table of Contents   |   Place an Order

What will be the next “big bang” in the U.S. pet market, and what can marketers and retailers do now to help expedite this all-important future sales driver?

What will be the next “big bang” in the U.S. pet market, and what can marketers and retailers do now to help expedite this all-important future sales driver? This and other key questions are answered in U.S. Pet Market Outlook 2011-2012, a new report from Packaged Facts’ senior pet market analyst David Lummis. Pet Market Outlook 2011-2012 features exclusive late-breaking national pet owner survey data collected by Packaged Facts and fresh insight Lummis gathered from this month’s Global Pet Expo 2011 – where he was a featured speaker – to gauge current and future consumer attitudes on numerous topics.  Now in its 3rd edition, Pet Market Outlook is the go-to source for an overview of U.S. pet industry trends and forecasts across all of the four core categories:  veterinary services, pet food, non-food pet supplies, and non-medical pet services (grooming, boarding, training, etc.).  More information: Price/Info   |   Table of Contents   |   Place an Order - (10% discount if order placed by April 1, 2011)

MediaPost Publications Extreme Flavors Getting More Extreme 03/25/2011

Extreme Flavors Getting More Extreme by Karlene Lukovitz


Like a sprig of Douglas fir in that martini? How about a sea buckthorn berry tart?

As a Wall Street Journal article declared last year, American cuisine is "adrenaline cuisine." Increasingly, that means getting sensory thrills through "extreme and edgy" tastes that push the limits of hot, sweet, salty, sour and bitter, confirms a new Center for Culinary Development (CCD) culinary trend report, published by Packaged Facts.

And yes, while you're not likely to be seeing them in your frozen entrée or dessert sections in the near future, the Douglas evergreen and sea buckthorn -- a "superfruit" berry native to Asia and Europe -- are the latest extreme flavors establishing a foothold in North American cuisine, according to CCD.

Adventurous chefs and mixologists have been using the aromatic Douglas in meat dishes, sauces, drinks and desserts for a few years, and home chefs are now picking it up at farmers' markets -- part of a trend termed "foraging" or "wildcrafting," reports CCD.

The bright orange, intensely tangy sea buckthorn, meanwhile (acai is so 2010), is already hot in Canada, as it's being cultivated in Quebec and Saskatchewan. In addition to being served as a dessert, chefs use it as a substitute for common citrus fruits in foods such as sorbet and curd.

Other extreme or edgy foods/tastes making their way through the five trend stages described by CCD (Douglas and sea buckthorn are at the earliest, or first stage):

• Yuzu: an exotic Japanese citrus fruit with a simultaneously floral and tart flavor that's now being seen not only in fine dining restaurants but in specialty food markets, in products including soft drinks, sauces, condiments, savory snacks, confections and frozen desserts.

• Bitter brews: Italian amari spirits are trendy as pre- and post-dinner drinks, cocktail bitters are big in retro drinks, and craft-brewed "hoppy" India Pale Ales are increasingly popular. (Example of the last: New Belgium's quickly growing Ranger IPA label.) Like yuzu, CCD puts bitter brews at the stage two trend level.

• Tamarind: A key ingredient in Pad Thai, and now increasingly found in many specialty retail foods and pan-Asian and pan-Latin chain restaurants (putting it at stage 3).

• Chocolate and chile: This hot-and-sweet combo sensation is well along the trend curve (stage four), and already appearing in recipes in popular women's magazines. That makes it ripe for inclusion in packaged baked goods, mainstream drink mixes and confections, and in-store bakery offerings, says CCD.

• Wasabi: This hot, horseradish-like plant is already more or less mainstream (stage five). It's become a common ingredient in mashed potatoes, hummus, dressings and other dishes, and is also showing up in snacks and comfort foods, according to CCD.

MediaPost Publications Extreme Flavors Getting More Extreme 03/25/2011

As boomers turn 50 and enter their 60s, they are carrying with them a firm belief that getting older means getting better and they are making health and wellness a top priority.

New Research Study: Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market As boomers turn 50 and enter their 60s, they are carrying with them a firm belief that getting older means getting better and they are making health and wellness a top priority. Today, large food companies are exercising strategic focus on boomers by introducing foods that enhance their health and vitality. Beverage companies are following suit with new juice and dairy- and yogurt-type drinks that enhance immune function. Why such focus on this cohort? Besides the growing population size and large bank accounts, Packaged Facts' exclusive survey data reveals that healthy consumers 50+ are far more likely to reach into their wallets to pay extra for "better-for you" grocery products when compared to their peers in the same age group. Food and beverage marketers will benefit from the analyzes and insight inside this brand-new research study. In addition to taking advantage of the latest trends and opportunities in the emerging wellness market you will: Uncover the eating habits and attitudes of healthy 50+ Americans toward calorie counts, food and beverage choices, and managing nutrition. Learn what this cohort is doing to stay healthy, hint: they prefer alternative and homeopathic medicine. Craft business plans with our buying power forecast through 2015. Understand the healthy 50+ American with our detailed analysis including education, finances, core values and leisure and entertainment choices. Discover how this demographic will have the biggest impact on your bottom line in the five years ahead. More information: Price/Info   |   Table of Contents   |   Place an Order

QSR Magazine: What Happened to Table Service?

What Happened to Table Service?

The recession served casual-dining chains some serious blows. But quick serves and fast casuals shouldn’t get too confident. 

In many cases, it’s a different consumer out there today deciding where to dine when the urge hits. Throughout the recession, full-service restaurants offered so many fire-sale bargains that those little affected by the economy could almost feel guilty for practically stealing meals when they would have just as willingly paid regular price.

The meal deals that spelled survival for sit-down restaurants were like Black Friday to consumers, says David Morris, author of the report Dinner Trends in the U.S. Foodservice Market for Packaged Facts. The upshot was giddy guests (higher guest traffic) with lower guest checks. Great for the consumer, but depressing for operators who are now trying to unwind themselves from the spiral.
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“Going Green” Pushes the Market for Infant, Toddler and Preschool Clothing

“Going Green” Pushes the Market for Infant, Toddler and Preschool Clothing Past $18 Billion

New York, March 10, 2011 — Marketers across the consumer product spectrum have “gone green” to boost sales in the face of the recent economic downturn. For producers of clothing and footwear made for the youngest consumer, this ranks among several viable competitive tactics, according to Infant, Toddler and Preschool Clothing Market in the U.S., 3rd Edition by market research publisher Packaged Facts.

Infant, toddler and preschool (ITP) clothing/footwear is an evergreen market because the pool of newborns (and parents or grandparents eager to pamper them) is constantly renewed. Even so the market is mature, in that for decades the number of newborns has hovered around 4.0 million annually. Nonetheless, innovative marketing and design spurred retail sales of infant-to-preschool clothing and shoes to $18.4 billion in 2010 -- a figure projected to exceed $23.0 billion in 2015.

“While it seems almost trite at this point to say that ‘green’ or ‘sustainable’ products will fuel growth for a product, in the case of clothing for babies and young children, that is very significantly the case,” observes Don Montuori, Publisher of Packaged Facts. “Indeed, such products are on the verge of becoming mainstream – witness organic or recycled clothing being produced by national brands and sold by mass–merchandisers, including Walmart.”

Clothing and footwear made from fabrics of natural or organic fibers constitute a fast–growing but difficult–to–monitor niche populated by hundreds of small–scale marketers selling limited assortments of products for small-scale people. However, the niche is rapidly growing up to become a market of its own. Major ITP clothing/footwear marketers have already begun to invest more heavily in these products, thereby calling even more attention to them and further expanding consumer options, as evidenced by Faded Glory–branded organic ITP clothing sold through Walmart; Patagonia–branded ITP outerwear incorporating layers of synthetic fabrics made from recycled materials; Crocs clogs made from recycled plastic; and Summer Infant organic cotton swaddling clothes available at Babies “R” Us.

Infant, Toddler and Preschool Clothing Market in the U.S., 3rd Edition, charts the birth, societal, marketing, and licensing trends that drive sales in the mega–market for ITP clothing/footwear. The report analyzes not only the character of the ITP clothing/footwear business itself, but also the competitive personalities of players such as Brown Shoe, Carter’s, Disney, Hanesbrands, The Jones Group, and Sun Capital/Gerber Childrenswear. Experian Simmons demographic data are examined in depth. For further information, please visit: http://www.packagedfacts.com/Infant-Toddler-Preschool-2848320/.

About Packaged Facts — Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services. To learn more, visit: www.packagedfacts.com. Follow us on Facebook, LinkedIn and Twitter.

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Packaged Facts: “Going Green” Pushes the Market for Infant, Toddler and Preschool Clothing

5 Hygiene Products Every Man Should Have

It's a common misconception that men don't care about hygiene products. While you may not want to smell like a rose, no one wants bad breath or body odor. In fact, the market for men's skin care and hygiene products -- which was valued at approximately $20 billion worldwide in 2009 -- is rapidly growing, and predicted to reach $28 billion by 2014.

by Maria Colenso

LA Times: Small pet stores see healthy growth of organic food sales

Sales of premium-priced organic and natural pet food are expected to grow three times as fast as pet food sales overall through 2015.

Lance Castro, left, and Guy Miracle, owners of the Modern Dog in Venice, sell several brands of freeze-dried raw food and premium kibble. “It’s done wonders for our business,” Castro says. (Ricardo DeAratanha, Los Angeles Times)

By Cyndia Zwahlen

February 7, 2011

Organic, raw and even gluten-free food choices aren't just for people anymore.

These options are showing up at local pet shops that are looking to distinguish themselves from big-box competitors. After a slowdown in sales of premium-priced food during the recession, independent pet shops said the sector was recovering.

At the Modern Dog, a boutique in a Venice bungalow, co-owner Lance Castro was looking to add two new brands of freeze-dried raw food and premium kibble to the seven he already sells.
"It's done wonders for our business," said Castro, who opened the Abbot Kinney Boulevard store with Guy Miracle five years ago.

The store's popular Sojos dehydrated dog food mix of sweet potatoes, turkey, apples and flax meal, among other ingredients, costs $21.99 for a 2-pound bag, to which water is added to make 10 pounds of food.

Castro said he was looking at sites for a second location where he plans to have a refrigeration unit for fresh and frozen raw-food brands.

Nationwide, annual retail sales of organic and natural pet food are expected to grow three times as fast as pet food sales overall through 2015, according to an industry report to be released this week by the Packaged Facts market research company.

Industry analyst David Lummis, who wrote the report, estimated that natural and organics would grow 12% a year on average, hitting $2.8 billion in 2015. By comparison, he expects an average 4% annual growth rate for the entire pet food market over the same period. Overall pet food sales will reach $22.1 billion in 2015, Lummis said.

"People are treating their dog food like some people are treating their baby food," said Todd Martin, vice president of marketing for Castor & Pollux Pet Works, a Clackamas, Ore., company that makes organic pet food and treats. "They want to know it's safe, and they want to know it's quality."

Still, organic pet food — which costs as much as 30% more than non-organic — remains a tiny part of the overall market.

Many independent shops, which are in the vanguard of the organic food sector, got a boost in business in 2007 when pets died from eating food that contained imported wheat gluten and rice protein contaminated with melamine. The poisonous contaminant even showed up in some brands sold as being natural.

As with food for people, there are no regulations governing the word "natural" on pet food labels. But pet foods marketed as organic must meet the same U.S. Department of Agriculture standards as human food in the category, according to USDA spokesperson Soo Kim.

Annual sales of organic pet food increased tenfold from 2002 to 2009, when sales hit $84 million, according to the Organic Trade Assn.

Now that organics are becoming more popular, some large pet store chains are also carrying them, said Joan Storms, an analyst at Wedbush Securities in Los Angeles.

But the more exotic raw and organic pet food is still mostly the province of independent shops.

Neal Massa is co-owner of My Pet Naturally in West Los Angeles, where customers can find raw elk meat for $7.49 a pound and raw chicken and lamb for Fido for about $4 a pound.

"My clientele are probably mostly single, more single women than not, and what I am finding is that these are their kids," Massa said, referring to his customers' pets. "So you are going to spend a little bit more money for pet food."

Full Article: Pet food: Independent pet stores see growing sales of organic and natural pet food - latimes.com

Gluten-free has gone mainstream – but how long will that last?

Gluten-free has gone mainstream – but how long will that last?

WENCY LEUNG | From Wednesday's Globe and Mail

Published Tuesday, Feb. 01, 2011 1:29PM EST

In less than five years, sales of gluten-free products have nearly tripled, rising in tandem with the increasing number of new gluten-free goods. Beyond crackers, breads and pastas, it’s now possible to buy everything from gourmet gluten-free cookies at independent bakeries to gluten-free pizzas at restaurant chains such as Boston Pizza.

According to the Rockville, Md.-based research firm Packaged Facts, U.S. retail sales of gluten-free products reached $2.6-billion (U.S.) in 2010, up from $935-million in 2006. And in its 2011 Gluten Free Foods and Beverages report, the firm predicts sales will grow to $5.5-billion by 2015. A similar trend is under way in Canada, although precise national figures are not available. 

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The Future of Food Retailing in the U.S.

The Future of Food Retailing in the U.S. Growing competition, emerging retail formats, price wars, more private labels, SKU rationalization, and experiments with online marketing are trends reshaping the food retailing market. Packaged Facts' latest market study, The Future of Food Retailing provides insightful macro and micro trend analyses for retailers and CPG marketers who seek merchandise, pricing, and marketing strategies for today's food retailing environment. This market study answers the following questions: How has the new economic climate changed consumer behavior? Can smartphone apps, such as in-store navigation, drive more business? Will recent mergers and acquisitions impact your bottom line? How are personalized and digital coupons be leveraged to maximize profit? Why is sustainability equal to profitability this year? How are C-stores changing with the times? How is Koger changing how consumer data is mined? Why are food retailers morphing into foodservice and how does that translate to dollars? Packaged Facts identifies the opportunities and strategies retailers and CPG marketers can use to protect and grow their businesses during 2011 and beyond. More information: Price/Info   |   Table of Contents   |   Place an Order

Download White Paper: 2011 Consumer Insights and Trends: Packaged Facts Forecasts the Product and Social Trends That Will Make Their Mark in 2011

The ball dropping in Times Square, resolutions, diets . . . all these are familiar signifiers of a new year. So, too, are prediction lists: what’s going to be hot, what’s not.

We at Packaged Facts have some experience gazing into a crystal ball and divining trends for the consumer marketplace (publishing market research studies on consumer goods and services for more than 50 years can come in handy . . .).

This month we gathered our market experts and asked them for their predictions regarding the product and social trends that will make their mark in 2011. Download our free whitepaper to hear Packaged Facts' analysts insights and predictions on:

    * Retailing Trends
    * Pet Market
    * Apparel Industry
    * Consumer Hobbies
    * Personal Care Products
    * The Use of Social Media
    * Food and Beverage Market
    * Baby Boomer Attitude and Behavior Shifts


Download:
http://www.packagedfacts.com/catalog/search.asp?query=white+paper

Study: Modest Growth in Pet Supplement Sector

Posted: January 11, 2011, 5:30 p.m., EDT | Pet Product News International

Growth of pet supplement and nutraceutical treat sales in the U.S. stalled in 2010, but the category is expected to gradually pick back up in the next five years, according to a report released today by market research publisher Packaged Facts.

“As the economy improves, so should all things pet, but that recovery continues to appear modest,” said David Lummis, senior pet market analyst for Packaged Facts. “Spending on supplements will increase, but restraint will likely continue to characterize how pet owners shop and what they buy during 2011 and even 2012, making value appeals based on pet health, safety, professionalism, practicality, and yes, pricing, more important than ever.”

From 2006 to 2010, sales of pet supplements and nutraceutical treats grew at a compound annual growth rate of about 4 percent, to reach $1.2 billion in 2010, according to the report.

Following zero overall growth in 2010, Packaged Facts forecasts U.S. retail sales of pet supplements and nutraceutical treats to begin to pick back up in 2011, with the annual sales gains regaining steam through 2015. By this account, the annual percentage increases will rise from 2.4 percent in 2011 to 6.5 percent in 2015, lifting sales to approximately $1.6 billion in 2015, according to the report.
Packaged Facts anticipates growth to be considerably faster on the small animal side, which includes dogs, cats, birds, small mammals and herps, than on the equine side, with the compound annual growth rates coming in at 7.4 percent and 2.2 percent, respectively. As a result, small animal is expected to account for 58 percent of the market by 2015, up from 52 percent in 2010.

Catering Foodservice Rebounds from Recession, Growth Forecast through 2012

Catering Foodservice Rebounds from Recession, Growth Forecast through 2012

New York, January 11, 2010— Though the recession brought a period of famine to the catering foodservice industry, the feast is at hand as growth initiated last year will continue through 2012 due to aggressive expansion into the catering space by limited–service establishments, the return of business event–driven spending, higher wedding spending, and a moderately healthier consumer, according to Catering Trends in U.S. Foodservice by market research publisher Packaged Facts.

"Self–standing catering operations dominate sales, but full–service restaurants, limited–service restaurants and snack and beverage concepts also contribute significantly. Driven by aggressive catering launches and expansions, our experts view restaurant–based catering as a growth area into 2012," says Don Montuori, publisher of Packaged Facts.

Catering revenue exceeded $14 billion in 2010 for an increase of 9% over a stormy 2009. Sales are expected to increase 9% and 7% in 2011 and 2012 respectively. Catering at foodservice and drinking places generated 75% of the catering market size, or $11 billion, in 2010, up 8%. Limited–service establishments are expected to lead catering sales growth through 2012 due to the segment’s ability to leverage moderate menu pricing structures, provide portable fare, and offer in-house operations capabilities.

The recession brought declines in both corporate and consumer spending on catered events. However, Packaged Facts predicts that as the economy continues to recover, businesses will be eager to build revenues again and such eagerness may indirectly fuel the catering business through increased sales meetings, business travel, and convention attendance. Recovery will also spur consumers to entertain with more catered affairs. Weddings, graduations, births, funerals, and other milestones will return as catalysts for consumer spending on catering.

Meanwhile, consumers seeking healthier options have caused a significant change in catering, offering an advantage to companies that highlight the health benefits of their products. Key among these is Subway, which has long promoted the low–fat sub sandwiches on its menu as part of its marketing plans. Other caterers are also seeing a preference for healthier choices, with consumers opting for Greek yogurt, granola, and toasted nuts instead of bagels and donuts, for instance.

Catering Trends in U.S. Foodservice offers the insight and analysis market participants need to plan their catering and foodservice strategies, especially in regard to caterers as providers of single event-based food services. The scope of the market size and forecast is restricted to caterers; full–service restaurants; limited-service restaurants; snack and non–alcoholic beverage establishments; foodservice contractors; and hotels. For further information, please visit: http://www.packagedfacts.com/Catering-Trends-Foodservice-2848313/.

About Packaged Facts—Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services. To learn more, visit: www.packagedfacts.com. Follow us on Facebook, LinkedIn and Twitter.

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Sales of Pet Supplements for Dogs and Cats Not Recession Resistant, but Nevertheless Resilient

Sales of Pet Supplements for Dogs and Cats Not "Recession Resistant," but Nevertheless Resilient

New York, January 11, 2011 — Making good on its famed "recession resistance," the overall U.S. pet industry has fared well during the recession relative to many other consumer packaged goods industries, but pet owners have not been immune to the economic downturn. As a result, certain industry segments saw growth stall in 2009, including the pet supplements industry. However, Pet Supplements and Nutraceutical Treats in the U.S., 3rd Edition by market research publisher Packaged Facts forecasts a return to strength for supplement sales as the optimism of pet owners gradually recovers in harmony with the general economy.

"As the economy improves, so should all things pet, but that recovery continues to appear modest," says David Lummis, senior pet market analyst for Packaged Facts. "Spending on supplements will increase but ‘restraint’ will likely continue to characterize how pet owners shop and what they buy during 2011 and even 2012, making value appeals based on pet health, safety, professionalism, practicality, and yes, pricing, more important than ever."

Packaged Facts estimates total U.S. retail sales of pet supplements and nutraceutical treats at more than $1 billion in 2010, reflecting a compound annual growth rate (CAGR) of 4% during the five–year period beginning in 2006. Sales growth stalled in 2009 and 2010 as the recession took hold and held on, a slow–down attributable almost entirely to a downturn on the equine side. As a result, the small animal category–including products for dogs and cats–gained ground between 2006 and 2010, increasing from 45% to 52% of the market and surpassing equine as the larger category last year.

U.S. retail sales of pet supplements and nutraceutical treats are expected to begin to pick back up in 2011, with the annual sales growth regaining steam through 2015. By this account, the annual percentage increases will rise from more than 2% in 2011 to almost 7% in 2015, lifting sales to an estimated $2 billion. Growth will be considerably faster on the small animal side than on the equine side. For both animal classifications, the pace will be faster in nutraceutical treats, which will continue to gain ground because of their indulgence advantage and a steady influx of more heavily marketed products. Ultimately, small animals will account for 58% of the market by 2015.

Pet Supplements and Nutraceutical Treats in the U.S., 3rd Edition segments the market into two categories–supplements and nutraceutical treats (i.e., those containing supplements or novel botanical ingredients addressing specific health conditions, such as glucosamine for joint health)–with a primary focus on products for dogs and cats, but also extending to horses and other types of companion animals including birds, small mammals, and reptiles. The report provides a forward–looking examination of the market from every angle, including breakouts by supplement type and retail channel, analysis of the complex and evolving regulatory situation, competitive structure and marketing trends, new product tracking, and consumer profiling. For further information, please visit: http://www.packagedfacts.com/Pet-Supplements-Nutraceutical-2588715/.


About Packaged Facts —Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services. To learn more, visit: www.packagedfacts.com. Follow us on Facebook, LinkedIn and Twitter.

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For Immediate Release
Contact:
Jenn Tekin
Packagedfacts.com
(240) 747-3015
jtekin@packagedfacts.com

Economically Potent and Increasingly Acculturated Latino Consumers Spend More, Display Strong Financial Optimism

New York, December 21, 2010 — The United States population of Hispanic consumers wields a formidable combination of fiscal optimism and buying power in excess of $1 trillion, making progressively more acculturated Latinos a demographic capable of shaping the nation’s future economic and marketing trajectory, according to Latino Shoppers: Demographic Patterns and Spending Trends among Hispanic Americans, 8th Edition by market research publisher Packaged Facts. Hispanic buying power is projected to reach $1.3 trillion in 2015, a cumulative increase of around 25%.

"Although suffering their full share of job losses and foreclosures, Hispanic consumers are more optimistic than non–Hispanic white consumers about their own personal financial situation and about the future of the American economy," says Don Montuori, publisher of Packaged Facts. "Between 2008 and 2009 above–average growth in the Hispanic population caused aggregate spending by Latino households to increase slightly even as spending declined in non–Hispanic households. Considering that one in six Americans are now of Hispanic heritage, Latino consumers will remain influential over the ensuing years, especially because there are a significant number of high–income Latino households."

Marketers must be aware of how increasing acculturation will affect the decisions of Latino shopping behaviors. Compared to their low–acculturation counterparts, high–acculturation Latinos are much more likely to own credit cards, take out loans and have health and life insurance, according to the report.  They are also less influenced by advertising and product placements but are much more alert to in–store promotions. Additionally, they are far more likely to shop and buy online and from catalogs. Packaged Facts further reveals that more education leads to better paying jobs and increasing influence among high–acculturation Latinos, who are more likely than their low–acculturation counterparts to work as managers and professionals, are more likely to own their own homes, and are twice as likely to have a household income of $75,000 or more.

Although advertising campaigns have increasingly featured Hispanics and Hispanic themes, marketers targeting Hispanic consumers must recognize substantial regional differences in the composition of the Hispanic population. For instance, Latinos living in  western and southwestern states tend to be of Mexican heritage, while Latinos in the Northeast have a much more varied country–of–origin background. With an estimated buying power of $616 billion, Latinos of Mexican heritage represent the single most influential segment of the Hispanic market. Mexicans in the U.S. account for 59% of all Hispanic buying power. On a per capita basis, however, Cubans are the most affluent of the major Hispanic population segments.

Latino Shoppers: Demographic Patterns and Spending Trends among Hispanic Americans, 8th Edition provides an in–depth look at the shopping habits and spending patterns of Hispanic consumers today. It also provides a glimpse into Latino shoppers of the future. As more acculturated Latinos become an ever–larger share of the population, marketers may need to address the potential for a significant change in the profile of the Latino consumer. This Packaged Facts report provides important insights into the way acculturation may affect the shopping behavior and buying decisions of Latinos in the years to come. For further information, please visit: http://www.packagedfacts.com/Latino-Shoppers-Demographic-2848314/.

About Packaged Facts—Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services. To learn more, visit: www.packagedfacts.com. Follow us on Facebook, LinkedIn and Twitter.

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Frozen food trend on the up, says Packaged Facts

www.foodnavigator-usa.com
By Caroline Scott-Thomas, 23-Dec-2010
 
"The frozen foods industry in the United States has boomed over the past few years – and growth in the sector looks set to continue in 2011, according to a new report from Packaged Facts."

The market research organization said that the frozen food sector has enjoyed a period of unprecedented growth, as consumers are eating at home more often and manufacturers have innovated with healthier options that also tap into demand for convenience. Packaged Facts’ “Frozen Foods in the U.S., 3rd Edition” report found that from 2006-2010 sales of frozen foods rose 22 percent, or about $10bn, to reach a total value of $56bn in 2010.

Publisher of Packaged Facts Don Montuori said: "A lingering effect of the recession is that consumers are eating at home more. This trend has had a positive impact on the frozen foods market, as consumers turn to the freezer aisles to supplement more expensive fresh produce and meats. Additionally, microwaveable frozen products provide a quick and easy lunch-at-work for those looking to avoid pricey lunches out."

In addition, the report says that the economy is no longer holding back frozen food innovation. After two years of declines, the number of new frozen food and beverage product introductions reached a new high in 2010, increasing 21 percent on the previous year, to 728, more than in pre-recession 2007. The market researcher said this is “a sign that economic conditions are no longer discouraging frozen food marketers from bringing new products to the market.”

While frozen dinners and entrees continued to sell well in 2010, sales of frozen appetizers and snacks are flat, and the frozen juice category is in free-fall, the report said.

“Canned, bottled and frozen juices have all experienced losses in the millions as consumers turn to beverage options with less sugar, or to functional beverages such as energy drinks and enhanced waters,” according to the market researcher.

Packaged Facts predicts that the frozen food and beverage sector will reach $70bn in retail sales by 2015, up 25 percent on 2010.

For further information, please visit: http://www.packagedfacts.com/Frozen-Foods-Edition-2511637/.

Functional, Fortified and Inherently Healthy Foods and Beverages in the U.S., 4th Edition : Packaged Facts

Functional foods—defined here as food and beverage products that offer a distinct health advantage beyond basic nutrition by including specific ingredients whose therapeutic benefits provide a primary market positioning—continue as a key food industry driver due to greatly ramped up product development and marketing.

Although the economic recession may prohibit some consumers from purchasing higher-priced specialty items, functional foods can actually save consumers money in the short term by pumping up basic food items with ingredients shoppers would otherwise have to get in the form of more expensive nutritional supplements.

Additionally, whereas in the past consumers were primarily reactive, trying to treat health problems after they arise, today they are more proactive, focusing on overall “wellness” and turning grocery aisles into hunting grounds for healthful, functional foods to prevent illness and chronic conditions.

This fully updated fourth-edition Packaged Facts report examines the U.S. market for functional foods and beverages from all angles while providing insight into key international markets, identifying global trends in new product introductions by geographic region and company and exploring developing markets poised for growth. For the U.S. market, it presents retail sales breakouts of food and beverage categories with a strong functional tilt, from yogurt to food/snack bars to cranberry juice; examines market drivers and trends; and maps out the overall competitive situation. Trends in new product introductions are examined in depth, based on data from Datamonitor’s Product Launch Analytics, as are trends in functional ingredients and condition-specific product thrusts.

The report also profiles major marketers, including Groupe Danone, Kellogg Co., Kraft Foods, Nestlé SA, PepsiCo and Nature’s Path Organic.

An exclusive feature of Functional, Fortified and Inherently Healthy Foods and Beverages in the U.S., 4th Edition is custom survey data from Packaged Facts’ February 2009 online poll of 2,600 U.S. adults, which was conducted to measure purchasing patterns, attitudes and demographics specific to functional foods and beverages. Drilling down to the marketer and brand level, the analysis also relies on consumer survey data from Experian Simmons’ Fall 2008 National Consumer Study, and on Information Resources, Inc. InfoScan Review data charting product sales in mass-market channels.

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Tea and Ready-to-Drink (RTD) Tea in the U.S.: Retail, Foodservice and Consumer Trends

Findings from Packaged Facts' market study on Tea and Ready-to-Drink (RTD) Tea in the U.S.: Retail, Foodservice and Consumer Trends confirm that marketers are hot on exotic flavored teas, tea and fruit infusions, and higher quality loose tea bags at the forefront of innovations in both the retail and foodservice arenas. Packaged Facts predicts the 5 product trends that will drive the tea market are as follows: “Upscale” Tops Marketing Claim in 2008 & 2009 -With consumers still tightening their monetary belts post recession, products that can offer the experience of “luxury on a budget” resonate. Health Appeals Reign Supreme -Marketers looking to optimize shelf presence while introducing fewer products are adding products that promise value-added benefits such as, antioxidants and vitamins. Green Tea Still Seeing Plenty of Action -Consumer interest in green tea is at an all-time high, with green tea showing up as the top tea“flavor” both at retail (cited by 43% of consumers) and in the foodservice channel (16%), according to Packaged Facts’ proprietary data. The Superfruit Surge -Exotic superfruit flavors, such as blueberry, cranberry and pomegranate, are gaining ground in the tea category. Açai and goji berry tea flavors are also on the rise! Fast-Food Chains Increase Tea Offerings -Consumers are enjoying the new iced tea offerings by fast-food chains, with Subway, Jack in the Box, and Jamba Juice all adding iced tea options to their beverage menu. Tea and Ready-to-Drink (RTD) Tea in the U.S.: Retail, Foodservice and Consumer Trends examines the U.S. market for tea across the retail and foodservice spectrum, including ready-to-drink (RTD) tea, leaf (bagged and loose) tea, and instant tea. Following an introductory chapter documenting tea types, packaging trends, “the ethics of tea,” and global market trends, the report segments and quantifies the market by channel and product type, providing historical sales figures and projections through 2014. The report also examines market drivers and trends and thoroughly maps out the competitive situation to the marketer and brand share level, profiling brands including: Arizona RTD Tea Bigelow Tea Celestial Seasonings Honest Tea Lipton Starbucks Tazo Tea More | View Table of Contents

New Research: Dinner Trends in the U.S. Foodservice Market

Packaged Facts estimates that dinner daypart restaurant sales dropped 5% to $174 billion in 2009, and is forecasted to drop another 3% in 2010. But all is not lost, Packaged Facts research indicates a spending renaissance is already underway. By combining investment-grade industry analysis with key trend analysis, Dinner Trends in the U.S. Foodservice Market not only helps foodservice industry participants address challenges unique to the dinner daypart but also helps participants contour their strategies to meet consumers’ evolving needs. By providing insight on the dinnergoer’s decision-making process, this report provides direction on how and why the consumer decides on a specific restaurant from which to obtain dinner, and how and why that consumer decides what to order from the menu. Selection factors are analyzed according to the following categories: convenience; dinner menu items; meal cost thresholds; dine-in and takeout partner; menu positioning and advertising; health positioning; and bundled offers. More Information>> Research Features: “Share of stomach” restaurant dinner sales analysis, which includes 5-year sales trends for the fast food/quick-service restaurant and full-service restaurant segments, with forecasts for 2010 and 2011. Guest traffic frequency analysis of leading dinner-centric restaurant brands, giving a directional perspective on current sales trends. Trended analysis of demographic dinner daypart expenditures, including 4-year sales historical sales trends and spending according to key demographics, such as age, income, region, and race/ethnicity. Thorough psychographic analysis of Budgeters, Alcohol Indulgers and Healthy Eaters, key psychographic groups shaping the dinner daypart. The report also conducts trend analysis on key dinner-centric restaurant brands, including menu strategies and new menu item introductions, core users; snacking tendencies; food, diet and health attitudes; as well as trends sales metrics. We focus on recession-driven responses and menu strategies taking the brands into 2011. Coverage extends to fast food/QSR, coffeehouse, smoothie shop, ice cream shop, family restaurant, casual restaurant, and fine dining restaurant segments; as well as prepared foods segments at convenience stores/gas stations and grocery stores/supermarkets. More Information>>

Dinner Trends in the U.S. Foodservice Market is part of Packaged Facts' new Foodservice Market Insights collection. Additional titles include: Lunch Trends in the U.S. Foodservice Market Dinner Trends in the U.S. Foodservice Market Breakfast Trends in the U.S. Foodservice Market Snack and Dessert Trends in the U.S. Foodservice Market Prepared Food and Ready-to-Eat Foods at Retail: The New Competition to Foodservice The U.S. Foodservice Landscape 2010: Restaurant Industry and Consumer Trends, Momentum and Migration The insights you need, all in one collective series from Packaged Facts. Download our Foodservice Market Insights brochure and get the full details on data methodology, foodservice consumer perspective and analysis, and more. View the brochure See sample pages