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Showing posts with label competitive market. Show all posts
Showing posts with label competitive market. Show all posts
Tuesday, March 29, 2011
What will be the next “big bang” in the U.S. pet market, and what can marketers and retailers do now to help expedite this all-important future sales driver?
Thursday, March 24, 2011
Trends in OTC and veterinary-dispensed pet supplements usage vs. usage of special-purpose nutritional formula pet foods and treats
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Friday, March 18, 2011
60 Is The New 50! Health and Wellness #1 Priority for Americans 50+
60 Is The New 50! Health and Wellness #1 Priority for Americans 50+
The saying 'age is nothing but a number' is more true today than ever, especially among the Baby Boomer generation. As boomers turn 50 and enter their 60s, they are carrying with them a firm belief that getting older means getting better. Many look at aging simply as another life stage filled with opportunities for reinventing themselves and experiencing new possibilities for personal growth, rather than as a signal to wind down their lives.
Changes in thinking about what it means to get old have occurred alongside a rising commitment by consumers of all ages to improve their health and pursue wellness . A February 2011 Online Consumer Survey compiled by market research firm Packaged Facts confirms the ongoing shifts in perceptions of aging on the part of 50+ consumers. Nearly 68% of 50+ consumers who are concerned with wellness have stretched their definitions of aging stating “60 is the new 50 and 70 is the new 60,”, compared to 58% of the 50+ age group as a whole.
Those pursuing wellness after 50 place a high monetary value on their personal health. They are much more likely than others their age to be willing to pay anything when it concerns their health. For marketers, this is a key element to future business initiative. According to Packaged Facts' study, Healthy 50+ Americans, healthy baby boomers are part of a major demographic trend. Between 2010 and 2015 the population of the 50+ age group as a whole is expected to grow by 11.3%, while the number of Americans younger than 50 will increase by only 2%. Translation: The 50+ age segment will account for the vast majority (73%) of population growth in the next five years.
Wellness concerns have the greatest impact on food choices of 50+ Consumers. According to Packaged Facts' survey data , more than 77% of consumers 50 and over who claim that their daily routine is significantly affected by wellness goals also agree that the foods they eat are determined in part by these same goals. Compared to other consumers, healthy 50+ consumers are far more likely to try to eat healthier foods (80% vs. 66%) and to limit their snacking to healthy foods. For 64% of 50+consumers living in the wellness zone the nutritional value of the food they eat is most important, compared to only 49% of other 50+ consumers.
Thursday, February 24, 2011
Varied Interests Drive Growing Popularity of Local Foods - Amber Waves, December 2010, Feature
Varied Interests Drive Growing Popularity of Local Foods
As demand for local foods grows, so do questions about what constitutes “local” foods, what characterizes local food markets, and how local food markets affect farmers, consumers, and communities.
Tuesday, February 8, 2011
From pushcart to grocery cart
From a Hong Kong pushcart, General Mills has built Wanchai Ferry into a significant brand.
The playbook for U.S. foodmakers often calls for exporting a successful U.S. product to points abroad. General Mills, for instance, has had a big hit in China with its classic Bugles corn snacks, albeit in some flavors we might not find here -- like seaweed.
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With its Wanchai Ferry brand, the Golden Valley-based packaged food company has called a reverse. The brainchild of a Hong Kong pushcart vendor, Wanchai Ferry evolved into a popular supermarket brand in China.
General Mills brought the brand to the United States, and so far, it's done well. Since the 2009 launch of Wanchai Ferry frozen dinner entrees for two, they've generated more than $50 million in annual sales and quickly grabbed a respectable slice of market share.
Multi-serving dinners are a sweet spot in the frozen meal business, but one that's also attracting a lot of competition. Within a year of Wanchai Ferry's debut, packaged food giant Unilever teamed up with restaurant chain P.F Chang's China Bistro to launch a frozen entree sporting the latter's brand. Its sales appear to have jumped ahead of Wanchai Ferry's.
Wanchai Ferry is rooted in the business of Chong Kin Wo, or Madame Chong. In the 1970s, she started selling dumplings in Hong Kong's busy Wanchai commercial area, and her wares eventually made it into grocery stores under the Wanchai Ferry brand. Pillsbury bought the brand in 1997, and General Mills inherited it with its purchase of Pillsbury in 2001.
General Mills has built the brand into one of its star assets in China. Wanchai Ferry products, including dim sum and wontons, are available in about 100 Chinese cities, carried by such major international food retailers as Wal-Mart and France's Carrefour. Wanchai Ferry sales in China in 2010 were up 20 percent over the previous year.
A new market
In 2007, General Mills launched Wanchai Ferry dry dinner kits in the United States, which require consumers to add meat and cost about $4.60. In 2009 came the debut of frozen entrees, complete with meat, which can be prepared in about 15 minutes and cost $7 to $8.
While the brand name is the same as in China, the products are different, an attempt to account for American tastes, Nudi said. The frozen dinners come in eight varieties, including Orange Chicken, Shrimp Lo-Mein and Beef & Broccoli. The goal is to deliver "restaurant quality food," Nudi said.
Multi-serve dinners like Wanchai Ferry have been a bright spot in the frozen entree world, despite their relative high cost during a tough economy. They've been the only frozen meal segment posting sales gains since 2008 among food mass merchandisers excluding Wal-Mart, according to a fall report by market researcher Mintel International.
"Given that its biggest increases were during the peak of the recession, it appears that this segment has done a better job than the others in capturing dollars that might have otherwise been spent dining out," the Mintel report said.
Quick success
According to market researcher SymphonyIRI Group, which tracks sales in conventional supermarket channels, Wanchai Ferry carved out about a 3 percent share of both the multi-serve frozen meal business and the dry dinner mix segment by the end of last year.
The dry dinner market is dominated by General Mills' Hamburger Helper. The frozen, multi-serve meal segment is topped by Stouffer's and Bertolli, with market shares respectively of 31 percent and 10 percent, according to IRI. P.F. Chang's had captured 5 percent of the market by the end of December, according to SymphonyIRI.
Restaurant brands have long enjoyed success when transplanted to the frozen food aisles. Stouffer's itself was born from a now-defunct restaurant chain, while the Marie Callender's brand originated from a western restaurant group, according to a recent report by market researcher Packaged Facts.
General Mills got into the restaurant act itself last year by launching multi-serve frozen dinners in a partnership with Romano's Macaroni Grill. That gives General Mills a two-front offensive in the freezer: Macaroni Grill for Italian tastes, Wanchai Ferry for Asian.
Mike Hughlett • 612-673-7003
Thursday, February 3, 2011
High Quality Prepared Food Departments Add Dine-in Cafes to Drive Traffic at Grocery Stores
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| Prepared food bar at Wegmans. Photo Courtesy of toujourspretamanger.com |
Been to a Wegmans lately?
The Market Cafés have pizza, freshly-made sushi, burritos, Thai food,
and vegetarian choices for dining in or taking home. And Kroger took out the underused
salad bars to make way for prepackaged salads, sandwiches, and carnitas. My own
local Harris Teeter offers chef-staffed prepared food stations. Imagine that, a live person ready to make my
perfect California roll.
As a self-proclaimed 'foodie' you would think I'd stick to
the trendy new restaurants in downtown D.C. But on today’s shoestring budget that’s
not possible. Instead, I find myself eating
what I want at attractive, upscale bistro area of my local grocery store.
The traditional grocery channel made 57% of retail food &
beverage dollar sales in 2010, according to market research publisher Packaged
Facts. Through their in-store foodservice options, traditional grocery stores
stand to further grow in share of U.S. food & beverage sales.
Grocery stores are aiming to make shopping more appealing by
providing upscale restaurant-like experiences to customers. In order to attract
as many shoppers as possible, stores are providing a wide range of restaurant-style
foods and amenities: wood-fired pizzas, made-to-order soups, sandwich and sushi
bars, and dining areas. And the eager (read: hungry) shoppers who want to grab
a quick meal while grabbing the groceries, take a break for lunch, or get a
snack before the drive or walk back home are eating it up.
Packaged Facts analysis expects to see food retailing and
foodservice channels continue to converge around fresh prepared foods, working
fervently to make consumption more convenient. As a result, the competitive
lines between grocery stores, restaurants, convenience stores, and other
channels will continue to blur in a U.S. food & beverage retail market projected
by Packaged Facts to reach nearly $700 billion by 2015.
At the end of the day,
when the sushi stand has been cleaned and the fresh olive bar has closed, what else
will retailers be looking to add? Besides adding to their variety of on-the-go
foods, deli and prepared food departments will expand with easily accessible
take-out entrances and check-out lanes; curbside pick-up and call-ahead
ordering; website and smart phone apps for ordering.
Well, that’s where its heading, but for me its lunch-time
and I’m heading over to the Parisian café at my local Whole Foods Market. Or
maybe a grilled vegetable sub at Teeters? I could really go for some sushi-…
Thursday, January 13, 2011
Sales of Pet Supplements for Dogs and Cats Not Recession Resistant, but Nevertheless Resilient
Sales of Pet Supplements for Dogs and Cats Not "Recession Resistant," but Nevertheless Resilient
New York, January 11, 2011 — Making good on its famed "recession resistance," the overall U.S. pet industry has fared well during the recession relative to many other consumer packaged goods industries, but pet owners have not been immune to the economic downturn. As a result, certain industry segments saw growth stall in 2009, including the pet supplements industry. However, Pet Supplements and Nutraceutical Treats in the U.S., 3rd Edition by market research publisher Packaged Facts forecasts a return to strength for supplement sales as the optimism of pet owners gradually recovers in harmony with the general economy."As the economy improves, so should all things pet, but that recovery continues to appear modest," says David Lummis, senior pet market analyst for Packaged Facts. "Spending on supplements will increase but ‘restraint’ will likely continue to characterize how pet owners shop and what they buy during 2011 and even 2012, making value appeals based on pet health, safety, professionalism, practicality, and yes, pricing, more important than ever."
Packaged Facts estimates total U.S. retail sales of pet supplements and nutraceutical treats at more than $1 billion in 2010, reflecting a compound annual growth rate (CAGR) of 4% during the five–year period beginning in 2006. Sales growth stalled in 2009 and 2010 as the recession took hold and held on, a slow–down attributable almost entirely to a downturn on the equine side. As a result, the small animal category–including products for dogs and cats–gained ground between 2006 and 2010, increasing from 45% to 52% of the market and surpassing equine as the larger category last year.
U.S. retail sales of pet supplements and nutraceutical treats are expected to begin to pick back up in 2011, with the annual sales growth regaining steam through 2015. By this account, the annual percentage increases will rise from more than 2% in 2011 to almost 7% in 2015, lifting sales to an estimated $2 billion. Growth will be considerably faster on the small animal side than on the equine side. For both animal classifications, the pace will be faster in nutraceutical treats, which will continue to gain ground because of their indulgence advantage and a steady influx of more heavily marketed products. Ultimately, small animals will account for 58% of the market by 2015.
Pet Supplements and Nutraceutical Treats in the U.S., 3rd Edition segments the market into two categories–supplements and nutraceutical treats (i.e., those containing supplements or novel botanical ingredients addressing specific health conditions, such as glucosamine for joint health)–with a primary focus on products for dogs and cats, but also extending to horses and other types of companion animals including birds, small mammals, and reptiles. The report provides a forward–looking examination of the market from every angle, including breakouts by supplement type and retail channel, analysis of the complex and evolving regulatory situation, competitive structure and marketing trends, new product tracking, and consumer profiling. For further information, please visit: http://www.packagedfacts.com/Pet-Supplements-Nutraceutical-2588715/.
About Packaged Facts —Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services. To learn more, visit: www.packagedfacts.com. Follow us on Facebook, LinkedIn and Twitter.
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Sunday, January 2, 2011
A sweet finish to the year
A sweet finish to the year
Christmas is a lucrative time for local chocolatiers as they continue to weather the economy's downturn.
The machines were humming this week inside the sprawling factory at
Abdallah Candies in Burnsville. A worker gently sprinkled sea salt onto
dark chocolate pieces as they moved along a conveyor belt, while two
women on a nearby line stamped "B's" into the warm chocolate that
enveloped a vanilla-butter-cream filling.
"They're going out the door as fast as we can make them," said CEO and owner Steven Hegedus, the fourth generation to run the company, as he surveyed the 65,000-square- foot plant. "Business is brisk."
Christmas makes up 35 to 40 percent of annual sales at Abdallah, which manufactures chocolate candies and confections for more than 6,000 gift and specialty food stores across the country, as well as Lunds and Byerly's locally. The company specializes in "everyday chocolate," generally priced lower than most handmade artisan brands, but higher than, say, Hershey's.
If America's sweet tooth provides insight into how consumers feel about the economy, chocolatiers such as Hegedus have some hope for the year ahead.
"We put resources into infrastructure so that when the economy picked up, we'd be poised to be at the next level of production," he said. "That's exactly what's happening now. The recession's not over, but it's picking up."
The $17.3 billion U.S. chocolate industry has expanded, but hasn't regained its prerecession pace of growth, according to consumer market research firm, Packaged Facts. Sales have been resilient mainly because the percentage of Americans who buy chocolate -- 3 out of 4 -- has remained steady.
Industry experts attribute that relative vigor to what economists call the "lipstick factor," where sales of small luxury items stay strong during times of economic hardship because of their ability to lift spirits.
Nonetheless, the recession has forced a handful of chocolate makers in the Twin Cities to become more nimble, and to think of their business in new ways.
Brian McElrath and Christine Walthour, a husband-and-wife team who own wholesaler B.T. McElrath, have completed shifted their business model. A couple of years ago, they manufactured mostly filled chocolates. But in 2009 they boosted production of high-quality chocolate bars.
"They're going out the door as fast as we can make them," said CEO and owner Steven Hegedus, the fourth generation to run the company, as he surveyed the 65,000-square- foot plant. "Business is brisk."
Christmas makes up 35 to 40 percent of annual sales at Abdallah, which manufactures chocolate candies and confections for more than 6,000 gift and specialty food stores across the country, as well as Lunds and Byerly's locally. The company specializes in "everyday chocolate," generally priced lower than most handmade artisan brands, but higher than, say, Hershey's.
If America's sweet tooth provides insight into how consumers feel about the economy, chocolatiers such as Hegedus have some hope for the year ahead.
"We put resources into infrastructure so that when the economy picked up, we'd be poised to be at the next level of production," he said. "That's exactly what's happening now. The recession's not over, but it's picking up."
The $17.3 billion U.S. chocolate industry has expanded, but hasn't regained its prerecession pace of growth, according to consumer market research firm, Packaged Facts. Sales have been resilient mainly because the percentage of Americans who buy chocolate -- 3 out of 4 -- has remained steady.
Industry experts attribute that relative vigor to what economists call the "lipstick factor," where sales of small luxury items stay strong during times of economic hardship because of their ability to lift spirits.
Nonetheless, the recession has forced a handful of chocolate makers in the Twin Cities to become more nimble, and to think of their business in new ways.
Brian McElrath and Christine Walthour, a husband-and-wife team who own wholesaler B.T. McElrath, have completed shifted their business model. A couple of years ago, they manufactured mostly filled chocolates. But in 2009 they boosted production of high-quality chocolate bars.
Wednesday, December 29, 2010
Frozen food trend on the up, says Packaged Facts
www.foodnavigator-usa.com
By Caroline Scott-Thomas, 23-Dec-2010
"The frozen foods industry in the United States has boomed over the past few years – and growth in the sector looks set to continue in 2011, according to a new report from Packaged Facts."
The market research organization said that the frozen food sector has enjoyed a period of unprecedented growth, as consumers are eating at home more often and manufacturers have innovated with healthier options that also tap into demand for convenience. Packaged Facts’ “Frozen Foods in the U.S., 3rd Edition” report found that from 2006-2010 sales of frozen foods rose 22 percent, or about $10bn, to reach a total value of $56bn in 2010.
Publisher of Packaged Facts Don Montuori said: "A lingering effect of the recession is that consumers are eating at home more. This trend has had a positive impact on the frozen foods market, as consumers turn to the freezer aisles to supplement more expensive fresh produce and meats. Additionally, microwaveable frozen products provide a quick and easy lunch-at-work for those looking to avoid pricey lunches out."
In addition, the report says that the economy is no longer holding back frozen food innovation. After two years of declines, the number of new frozen food and beverage product introductions reached a new high in 2010, increasing 21 percent on the previous year, to 728, more than in pre-recession 2007. The market researcher said this is “a sign that economic conditions are no longer discouraging frozen food marketers from bringing new products to the market.”
While frozen dinners and entrees continued to sell well in 2010, sales of frozen appetizers and snacks are flat, and the frozen juice category is in free-fall, the report said.
“Canned, bottled and frozen juices have all experienced losses in the millions as consumers turn to beverage options with less sugar, or to functional beverages such as energy drinks and enhanced waters,” according to the market researcher.
Packaged Facts predicts that the frozen food and beverage sector will reach $70bn in retail sales by 2015, up 25 percent on 2010.
For further information, please visit: http://www.packagedfacts.com/Frozen-Foods-Edition-2511637/.
By Caroline Scott-Thomas, 23-Dec-2010
"The frozen foods industry in the United States has boomed over the past few years – and growth in the sector looks set to continue in 2011, according to a new report from Packaged Facts."
The market research organization said that the frozen food sector has enjoyed a period of unprecedented growth, as consumers are eating at home more often and manufacturers have innovated with healthier options that also tap into demand for convenience. Packaged Facts’ “Frozen Foods in the U.S., 3rd Edition” report found that from 2006-2010 sales of frozen foods rose 22 percent, or about $10bn, to reach a total value of $56bn in 2010.
Publisher of Packaged Facts Don Montuori said: "A lingering effect of the recession is that consumers are eating at home more. This trend has had a positive impact on the frozen foods market, as consumers turn to the freezer aisles to supplement more expensive fresh produce and meats. Additionally, microwaveable frozen products provide a quick and easy lunch-at-work for those looking to avoid pricey lunches out."
In addition, the report says that the economy is no longer holding back frozen food innovation. After two years of declines, the number of new frozen food and beverage product introductions reached a new high in 2010, increasing 21 percent on the previous year, to 728, more than in pre-recession 2007. The market researcher said this is “a sign that economic conditions are no longer discouraging frozen food marketers from bringing new products to the market.”
While frozen dinners and entrees continued to sell well in 2010, sales of frozen appetizers and snacks are flat, and the frozen juice category is in free-fall, the report said.
“Canned, bottled and frozen juices have all experienced losses in the millions as consumers turn to beverage options with less sugar, or to functional beverages such as energy drinks and enhanced waters,” according to the market researcher.
Packaged Facts predicts that the frozen food and beverage sector will reach $70bn in retail sales by 2015, up 25 percent on 2010.
For further information, please visit: http://www.packagedfacts.com/Frozen-Foods-Edition-2511637/.
A very furry Christmas
A very furry Christmas
Posted: 12/17/2010 04:16:39 PM PST
Updated: 12/19/2010 03:39:01 PM PST
Just like a typical 3-year-old, Benny will be showered with gifts come Christmas morning. He will show his appreciation with cries of happiness -- and a lot of tail-wagging.
"He'll get plenty of toys. He's well-liked," said his adoring owner, Fran Tarr, 83, of Rossmoor, after picking up Benny, a Shih Tzu, from his grooming appointment at the Petco store in Walnut Creek last week. "The family will buy him toys. And I've got two at home that I haven't given him. He's like a little kid."
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| Walnut Creek resident Hirsh Morton and his dog, Toshi, visit with Santa Claus recently at Pet Food Express in Walnut Creek. (DAN ROSENSTRAUCH/STAFF ) |
"I think I'll get this little tiger," said McKenzie, 82, of the squeaky toy she purchased for Benny.
Tarr and McKenzie are doing what many holiday shoppers are doing: buying holiday gifts for the furry and not-so-furry.
A survey of pet owners showed that 51 percent of dog owners and 43 percent of cat owners purchased a Christmas present for their animals in 2008, the last year for which data is available from the American Pet Products Association, a trade industry group.
Cats and dogs are not the only pets with something under the tree. About 32 percent of owners of small animals bought their pets holiday gifts, while 31 percent of bird owners, 18 percent of horse owners, 9 percent of reptile owners and 6 parent of fish owners bought their pets holiday gifts, the survey said.
While pets can receive gifts, animal advocates do not recommend buying a pet as a holiday gift for a human. They say too many uncertainties are involved when giving a pet as holiday gift.
The association estimates that Americans will spend $47.74 billion during 2010 on pet food, supplies, veterinary care and buying pets, along with services such as grooming, boarding and pet sitting -- a projected 4.9 percent increase from 2009. (The association does not provide data for holiday gift spending.)
The pet market tends to be recession-resistant, said David Lummis, a senior pet market analyst for Packaged Facts, a division of MarketResearch.com.
Still, Lummis is projecting an overall growth rate of 4 percent in 2010 on U.S. spending for pet products and services, or down from a pre-recession growth rate that was close to 6 percent.
While he does not formally track holiday sales of pet gifts as a component of the pet market, he does expect such sales to be brisk this year.
"It's a good climate in the pet market right now for it to be a good holiday season," he said. "There is pent-up demand. The pet market is largely comprised of above-average income consumers who are more likely to bounce back more quickly from the recession, and also to just generally be less devastated by it."
The survey found that in terms of overall gift giving, dogs receive more gifts than cats do. Eighty percent of dog owners surveyed said they buy presents for their canines, spending an average of $45 throughout 2008 to purchase five gifts. Compare that to 61 percent of cat owners who said they spent an average of $24 throughout 2008 to purchase four gifts for their felines.
"People spend a lot more on dogs than on cats," said Michael Levy, president and founder of Oakland-based Pet Food Express, a chain of 35 pet food and supply stores in Northern California. Dog toys also tend to cost more than those for cats.
"Cat toys are relatively inexpensive. With dog toys, you have more of a range," he said.
One of the most popular gifts this year buy for pets are heated beds, he said. So are puzzle toys, which are designed to hide food or a treat and require the pet to open the toy before eating. Such toys can help dogs deal with separation anxiety, he said. Water fountains are popular gifts for both dogs and cats, he added.
"Northern California tends to be the most sophisticated market for pet products in general in the United States. Pets are truly way more like family than in any other place. "... If you ask people about their pet, they don't stop talking."
People are still talking about the recession, which economists say started in December 2007 and officially ended in June 2009. The poor economy has made some changes in the types of pet gifts that people are buying.
"I think they are buying somewhat more practical (gifts) where perhaps before they buying a lot of fanciful-type stuff, whether it was clothing boutique-type stuff, fancy collars or leashes or maybe that extra-special toy," said Lane Nemeth, founder and chief executive officer of Concord-based Petlane.com, a website that, among other things, sells pet products.
She is also seeing a trend of people buying holiday presents for the pets of relatives and friends, much in the way that McKenzie bought a gift for Tarr's dog.
"People will love you to do death if you bring something for their pet. We are a pet-centric country," she said.
Levy, of Pet Food Express, also is seeing that trend in his stores.
"There are pet grandparents," he said. "Definitely, gift card sales are way up at this time of year."
Choosing a gift for someone's pet also can be an alternative to trying to figure out what to buy for that person, especially if he or she is the type that has everything, Nemeth said.
"So many of us, especially the boomers, we don't want more stuff. So give us something for our pets, and we are happy," she said.
Tuesday, December 14, 2010
Functional, Fortified and Inherently Healthy Foods and Beverages in the U.S., 4th Edition : Packaged Facts
Although the economic recession may prohibit some consumers from purchasing higher-priced specialty items, functional foods can actually save consumers money in the short term by pumping up basic food items with ingredients shoppers would otherwise have to get in the form of more expensive nutritional supplements.
Additionally, whereas in the past consumers were primarily reactive, trying to treat health problems after they arise, today they are more proactive, focusing on overall “wellness” and turning grocery aisles into hunting grounds for healthful, functional foods to prevent illness and chronic conditions.
This fully updated fourth-edition Packaged Facts report examines the U.S. market for functional foods and beverages from all angles while providing insight into key international markets, identifying global trends in new product introductions by geographic region and company and exploring developing markets poised for growth. For the U.S. market, it presents retail sales breakouts of food and beverage categories with a strong functional tilt, from yogurt to food/snack bars to cranberry juice; examines market drivers and trends; and maps out the overall competitive situation. Trends in new product introductions are examined in depth, based on data from Datamonitor’s Product Launch Analytics, as are trends in functional ingredients and condition-specific product thrusts.
The report also profiles major marketers, including Groupe Danone, Kellogg Co., Kraft Foods, Nestlé SA, PepsiCo and Nature’s Path Organic.
An exclusive feature of Functional, Fortified and Inherently Healthy Foods and Beverages in the U.S., 4th Edition is custom survey data from Packaged Facts’ February 2009 online poll of 2,600 U.S. adults, which was conducted to measure purchasing patterns, attitudes and demographics specific to functional foods and beverages. Drilling down to the marketer and brand level, the analysis also relies on consumer survey data from Experian Simmons’ Fall 2008 National Consumer Study, and on Information Resources, Inc. InfoScan Review data charting product sales in mass-market channels.
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Friday, December 10, 2010
Hispanic Food and Beverages in the U.S.: Market and Consumer Trends in Latino Cuisine
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