Tea and Ready-to-Drink (RTD) Tea in the U.S.: Retail, Foodservice and Consumer Trends

Findings from Packaged Facts' market study on Tea and Ready-to-Drink (RTD) Tea in the U.S.: Retail, Foodservice and Consumer Trends confirm that marketers are hot on exotic flavored teas, tea and fruit infusions, and higher quality loose tea bags at the forefront of innovations in both the retail and foodservice arenas. Packaged Facts predicts the 5 product trends that will drive the tea market are as follows: “Upscale” Tops Marketing Claim in 2008 & 2009 -With consumers still tightening their monetary belts post recession, products that can offer the experience of “luxury on a budget” resonate. Health Appeals Reign Supreme -Marketers looking to optimize shelf presence while introducing fewer products are adding products that promise value-added benefits such as, antioxidants and vitamins. Green Tea Still Seeing Plenty of Action -Consumer interest in green tea is at an all-time high, with green tea showing up as the top tea“flavor” both at retail (cited by 43% of consumers) and in the foodservice channel (16%), according to Packaged Facts’ proprietary data. The Superfruit Surge -Exotic superfruit flavors, such as blueberry, cranberry and pomegranate, are gaining ground in the tea category. Açai and goji berry tea flavors are also on the rise! Fast-Food Chains Increase Tea Offerings -Consumers are enjoying the new iced tea offerings by fast-food chains, with Subway, Jack in the Box, and Jamba Juice all adding iced tea options to their beverage menu. Tea and Ready-to-Drink (RTD) Tea in the U.S.: Retail, Foodservice and Consumer Trends examines the U.S. market for tea across the retail and foodservice spectrum, including ready-to-drink (RTD) tea, leaf (bagged and loose) tea, and instant tea. Following an introductory chapter documenting tea types, packaging trends, “the ethics of tea,” and global market trends, the report segments and quantifies the market by channel and product type, providing historical sales figures and projections through 2014. The report also examines market drivers and trends and thoroughly maps out the competitive situation to the marketer and brand share level, profiling brands including: Arizona RTD Tea Bigelow Tea Celestial Seasonings Honest Tea Lipton Starbucks Tazo Tea More | View Table of Contents