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Showing posts with label supplements. Show all posts
Showing posts with label supplements. Show all posts

Thursday, March 24, 2011

Trends in OTC and veterinary-dispensed pet supplements usage vs. usage of special-purpose nutritional formula pet foods and treats

Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market

Pet Supplements and Nutraceutical Treats

Trends in OTC and veterinary-dispensed pet supplements usage vs. usage of special-purpose nutritional formula pet foods and treats are featured in Packaged Facts' latest pet market study. Based on proprietary survey data, the report breaks the market into two categories—supplements and nutraceutical treats—with a primary focus on products for dogs, cats and horses.

Exclusive Insights Include:

New Product Trends - Spot emerging opportunities and understand the underlying market forces impacting the pet supplement and nutraceutical treat market today.

Competitive Trends - Benchmark your competitors with a detailed look at the companies making a mark on the industry.

Market Forecast - Leverage our comprehensive sales coverage to strengthen your position and identify area for growth.

Consumer Trends - Position your product to match the shopping patterns of your targeted clients. Using proprietary survey data from Packaged Facts’ fall 2010 pet owner survey, we charted the OTC usage trends and veterinary-dispensed pet supplements.

More information:
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Friday, January 14, 2011

Study: Modest Growth in Pet Supplement Sector

Study: Modest Growth in Pet Supplement Sector

Posted: January 11, 2011, 5:30 p.m., EDT | Pet Product News International


Growth of pet supplement and nutraceutical treat sales in the U.S. stalled in 2010, but the category is expected to gradually pick back up in the next five years, according to a report released today by market research publisher Packaged Facts.Growth of pet supplement and nutraceutical treat sales in the U.S. stalled in 2010, but the category is expected to gradually pick back up in the next five years, according to a report released today by market research publisher Packaged Facts.

“As the economy improves, so should all things pet, but that recovery continues to appear modest,” said David Lummis, senior pet market analyst for Packaged Facts. “Spending on supplements will increase, but restraint will likely continue to characterize how pet owners shop and what they buy during 2011 and even 2012, making value appeals based on pet health, safety, professionalism, practicality, and yes, pricing, more important than ever.”

From 2006 to 2010, sales of pet supplements and nutraceutical treats grew at a compound annual growth rate of about 4 percent, to reach $1.2 billion in 2010, according to the report.

Following zero overall growth in 2010, Packaged Facts forecasts U.S. retail sales of pet supplements and nutraceutical treats to begin to pick back up in 2011, with the annual sales gains regaining steam through 2015. By this account, the annual percentage increases will rise from 2.4 percent in 2011 to 6.5 percent in 2015, lifting sales to approximately $1.6 billion in 2015, according to the report.
Packaged Facts anticipates growth to be considerably faster on the small animal side, which includes dogs, cats, birds, small mammals and herps, than on the equine side, with the compound annual growth rates coming in at 7.4 percent and 2.2 percent, respectively. As a result, small animal is expected to account for 58 percent of the market by 2015, up from 52 percent in 2010.

Thursday, January 13, 2011

Sales of Pet Supplements for Dogs and Cats Not Recession Resistant, but Nevertheless Resilient



Sales of Pet Supplements for Dogs and Cats Not "Recession Resistant," but Nevertheless Resilient
New York, January 11, 2011 — Making good on its famed "recession resistance," the overall U.S. pet industry has fared well during the recession relative to many other consumer packaged goods industries, but pet owners have not been immune to the economic downturn. As a result, certain industry segments saw growth stall in 2009, including the pet supplements industry. However, Pet Supplements and Nutraceutical Treats in the U.S., 3rd Edition by market research publisher Packaged Facts forecasts a return to strength for supplement sales as the optimism of pet owners gradually recovers in harmony with the general economy.

"As the economy improves, so should all things pet, but that recovery continues to appear modest," says David Lummis, senior pet market analyst for Packaged Facts. "Spending on supplements will increase but ‘restraint’ will likely continue to characterize how pet owners shop and what they buy during 2011 and even 2012, making value appeals based on pet health, safety, professionalism, practicality, and yes, pricing, more important than ever."

Packaged Facts estimates total U.S. retail sales of pet supplements and nutraceutical treats at more than $1 billion in 2010, reflecting a compound annual growth rate (CAGR) of 4% during the five–year period beginning in 2006. Sales growth stalled in 2009 and 2010 as the recession took hold and held on, a slow–down attributable almost entirely to a downturn on the equine side. As a result, the small animal category–including products for dogs and cats–gained ground between 2006 and 2010, increasing from 45% to 52% of the market and surpassing equine as the larger category last year.

U.S. retail sales of pet supplements and nutraceutical treats are expected to begin to pick back up in 2011, with the annual sales growth regaining steam through 2015. By this account, the annual percentage increases will rise from more than 2% in 2011 to almost 7% in 2015, lifting sales to an estimated $2 billion. Growth will be considerably faster on the small animal side than on the equine side. For both animal classifications, the pace will be faster in nutraceutical treats, which will continue to gain ground because of their indulgence advantage and a steady influx of more heavily marketed products. Ultimately, small animals will account for 58% of the market by 2015.

Pet Supplements and Nutraceutical Treats in the U.S., 3rd Edition segments the market into two categories–supplements and nutraceutical treats (i.e., those containing supplements or novel botanical ingredients addressing specific health conditions, such as glucosamine for joint health)–with a primary focus on products for dogs and cats, but also extending to horses and other types of companion animals including birds, small mammals, and reptiles. The report provides a forward–looking examination of the market from every angle, including breakouts by supplement type and retail channel, analysis of the complex and evolving regulatory situation, competitive structure and marketing trends, new product tracking, and consumer profiling. For further information, please visit: http://www.packagedfacts.com/Pet-Supplements-Nutraceutical-2588715/.


About Packaged Facts —Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services. To learn more, visit: www.packagedfacts.com. Follow us on Facebook, LinkedIn and Twitter.
###

For Immediate Release
Contact:
Jenn Tekin
Packagedfacts.com
(240) 747-3015
jtekin@packagedfacts.com

Friday, September 10, 2010

Novel fibers to grow 750% as consumers seek fiber-rich foods

By Stephen Daniells, 10-Sep-2010, Nutra Ingredients

The use of novel fibers in food products is set to sky-rocket over the next few years, with growth of 750 percent predicted, according to a new report from Packaged Facts.

Consumer interest in dietary fiber has been growing with scientific studies linking increased intake to reduced risks of cancers such as colorectal and cardiovascular disease, digestive health benefits and weight management.

A 2008 International Food Information Council survey found 77 percent of people are proactively trying to consume additional fiber.

Despite such good intentions, however, many Americans only achieve about 50 percent of their recommended amount of 25 to 30 grams of fiber daily.

And such stats are driving the introduction of new fiber-fortified food and beverage products, according to a new report Fiber Food Ingredients in the U.S.: Soluble-, Insoluble- and Digestive-Resistant Types by market research publisher Packaged Facts.

While interest in all types of fibers – insoluble and soluble – is expected to increase, the biggest growth is expected for so-called novel fibers. Packaged Facts defined novel fiber as “one that has not historically been viewed as a fiber food ingredient. This includes, but is not limited to inulin, FOS, GOS, resistant maltodextrin and soluble corn fiber.”

“Packaged Facts determined that sales of all fiber food ingredients (i.e., conventional, insoluble-type fibers; conventional, soluble-type fibers; and novel fiber food ingredients) will continue to increase indefinitely, as the market for fiber-enhanced foods is still in its infancy,” said Don Montuori, publisher of Packaged Facts.

“There is a great deal of room for growth across almost all food categories, which presents an opportunity for the many different fiber ingredients that are among the most popular with today’s food formulators,” added Montouri.

Novel growth

The market researcher is predicting a significant growth for these novel fibers, with the category predicted to increase its share of the market by more than 750 percent, jumping 35 percentage points from an almost 5 percent share in 2004 to a 39 percent share in 2014.

Packaged Facts estimates that in 2004, 91 percent of all fiber food ingredient sales were of conventional, insoluble-type fibers, which contains cellulose, hemicellulose and lignin and cannot be dissolved in water.

The remaining 9 percent share was split evenly between conventional, soluble-type fibers and emerging, novel fibers. The market researcher projects that insoluble fibers will decrease to 53.3 percent by 2014, while the share for the mostly new or newly refined conventional, soluble-type fibers will decrease slightly to 7.4 percent.

Soluble versus insoluble

Studies have also reported that insoluble fiber may reduce the risk of obesity and diabetes, but the biological mechanism underlying the benefits has only been assumed.

The assumption was that the fiber reduced the glycemic response (a rise in blood glucose), thereby increasing satiety and decreasing energy intake. A lower glycemic response decreases the demand for insulin, therefore reducing the risk of type 2 diabetes.

In Europe and Japan, soluble fiber has the greater market share than insoluble. In the US, where the entire fiber market was worth $192.8m (€151.0m) in 2004, insoluble fiber dominates the market with $176.2m (€138.0m), and $16.6m (€13.0m) soluble.

But while Frost and Sullivan predicts overall growth in the US to $470m (€369m) by 2011, the soluble fiber sector is expected to increase by almost twice the compound annual growth rate (CAGR) compared to insoluble fiber - 26.3 percent compared to 13.1 percent.

The arrival of multinationals

Data from Datamonitor in 2009 indicated that food manufacturers are increasingly adding fiber to their products, in a move described as going “back to basics”.

The market researcher said fiber has become an ingredient of choice for products targeting health conscious consumers and products designed to help combat obesity.

Based on data from its Product Launch Analytics, which tracks new products entering the global marketplace, Datamonitor said the percentage of new food products launched in the US that claim to be high in fiber hit 6.3 percent in 2008, up from 5.2 percent in 2006.

“Consumers have long known that fiber is ‘good for you.’ Now food makers are redoubling their efforts to increase the fiber content of many popular food products,” said Datamonitor.

Companies that have launched products touting their fiber content include the multinationals PepsiCo, Kraft, Campbell Soup, Kellogg and Dannon.


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Tuesday, August 24, 2010

Weight Management Trends in the U.S.

Almost 70% of adults and almost 32% of school-age children and adolescents are either overweight or obese, according to the latest government statistics. And some studies project that if current trends continue, 37% of U.S. adults will be classified as obese by 2013 and 43% by 2018.

With such new and ever-more-alarming statistics about adult and childhood obesity feeding the headlines almost daily;

--What are today’s weight loss regimens and weight maintenance mindsets?

--What roles do calories, portion control, and satiety play, with or without the benefit of weight management programs, fitness club memberships and “active lifestyles”?

--What are the most salient cohorts of weight management consumers, and which combinations of foods and beverages, weight management programs, and diet aids appeal most specifically to them?

--Which media and marketing messages resonate for these cohorts, and in what contexts?

This all-new report from Packaged Facts examines not just who the weight management cohorts are, but the all-important “why’s” behind the choices and purchases they make, and where those choices will take the market through 2015. The report also examines the competitive strategies of key players, new product and ingredient trends, and marketing and advertising positioning, all within the context of the medical, social, economic, and psychographic drivers of consumer behavior.

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