Children's Food and Beverage Market in the U.S.

New Market Research:Children's Food and Beverage Market in the U.S.

There are a number of reasons why food marketers are developing products specifically for the 2- to 12-year-old age group. For starters, this demographic represents about one-seventh of the population. Also, life-long dietary habits are established at this early age, and brand loyalty begins.

These factors and more are influencing the $10 billion market for children’s food and beverages. Take advantage of this market study to:

• Understand the shopping behaviors of your top customers.
• Assess new product introductions as well as, the competitive marketing action plans of key industry players.
• Identify with your client: what motivates kids when it comes to food, beverages and ingredients and flavors.
• Learn the tactics retailers are implementing in marketing to kids.
• Analyze food advertising campaigns geared toward Kids in the 21st Century.
• Evaluate the market composition in seven distinct categories broken down by dollar sales and percent share for strategic perspective and forecasting.

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The Education Foodservice Market in the U.S.: Elementary, Secondary and Higher Education : Packaged Facts

With restaurant foodservice sales generally under pressure, education foodservice sales remain a bright spot: Packaged Facts forecasts education foodservice sales at primary, secondary, and postsecondary schools will reach $41.15 billion in 2010, up 2.5% from 2009, according to The Education Foodservice Market in the U.S.: Elementary, Secondary and Higher Education.

We view federal food programs and student loans as revenue bulwarks that have helped soften the recessionary blow on educational foodservice, as they have helped shield it from swoons in discretionary spending. In response to the children’s obesity crisis and propelled by First Lady Michelle Obama’s Let’s Move campaign, we believe that K-12 foodservice will continue to receive significant attention—and funding—beyond the Obama administration’s first term. The wild card concerns state and local revenue: With property tax revenue declining steeply and with many budgets facing significant revenue shortfalls, primary and secondary schools are in a real fight for local and state budgetary dollars.

Within the next five years, nutritional change will continue to aggressively evolve, as policy makers ready their revisions to school meal nutritional guidelines. We believe these changes are widespread and significant enough that they will ripple out of schools and into the home, helping to reshape how consumers interact with food.

As for today’s college students, the children of the Restaurant Age expect more than ever from their foodservice programs. But with more families in economic straits and lower college enrollment rates ahead, college foodservice programs will need to compete more aggressively to grow revenue.

The Education Foodservice Market in the U.S.: Elementary, Secondary and Higher Education provides the insight industry participants need to understand today’s evolving educational foodservice market, by mapping key trends and policies shaping the K-12 and university sales growth and by profiling a range of school district programs, college foodservice programs, and educational foodservice contractors.

Packaged Facts forecasts educational foodservice to grow 2.7% in 2011 and 2.9% in 2012, with slightly higher estimates for college foodservice than for K-12 foodservice.

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10 Steps to gaining mind share from parents of young children

10 Steps to gaining mind share from parents of young children

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Kids’ Furnishings/Accessories/Toy Sales Regain Momentum, Hit Record $18 Billion Mark in 2010

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New York, October 21, 2010 — The combined U.S. retail sales of children’s home furnishings, portable accessories, and toys are ascending by more than 5% during 2010 to reach a record $18 billion by year’s end, according to market research publisher Packaged Facts’ recent industry study, Infant, Toddler and Preschool Furnishings, Toys and Accessories in the U.S., 4th Edition. The report focuses on products for kids age 0-5.

In terms of share of retail dollars, toys account for more than $8 billion, or 46%, of the entire infant, toddler, and preschooler (ITP) furnishings/accessories/toys market in 2010. However, accessories (baby monitors, car seats, strollers), which account for over a third of the market with more than $6 million, have gained a bit of ground since 2006. Furnishings (cribs, highchairs, safety gates, etc.) have consistently accounted for nearly $1 out of every $5 throughout most of 2006–2010 with a total expected to surpass $3 billion.

Packaged Facts forecasts U.S. retail sales of ITP furnishings, accessories, and toys will exceed $22 billion as of 2015 with the market’s total growth for the period beginning 2010 amounting to 24%. Such optimism regarding sales of ITP furnishings/accessories/toys is conditional upon the country's continued recovery from the economic recession of 2008-2009.

In the ITP furnishings/accessories/toys marketplace of 2010, the competitive situation is best characterized by issues of price, value, and upscale—whether high-tech or simply elegant—brand image. In the realm of luxury goods, many brands are experiencing stronger sales in 2010 and the ITP durables market appears to be benefiting from affluent or wealthy Americans’ return to spending, post-recession. Such a resurrection is largely enabled by the improving economy, and in addition, to the pre-recession upscaling of America’s taste in nursery décor, strollers, learning toys, and other ITP products.

"America’s tastes have long been trained toward the upscale," says Don Montuori, publisher of Packaged Facts. "In the broader marketplace, upscale brands have become particularly powerful influences in our society, and in many of our product markets, ever since the Reagan era of the 1980s.  It seems that once we acquire a taste for the luxuries that upscale brands provide, even the severest recession can only temporarily halt or reverse these brands’ progress."

The pre-recession, recession, and recovery eras have opened up a "mid-luxury" tier for ITP durables. Many marketers of expensive ITP goods have issued intermediate-priced versions of their products to accommodate Americans whose lifestyles have been disrupted by the shaky economy. And consumers have indeed met such marketers halfway by purchasing strollers in the $500–$600 range instead of spending $1,200 for example.

Even for the millions of moms–to–be who often cannot afford anything deemed upscale or high-end, the acquisition of luxury or mid-luxury ITP products has more frequently been made possible by the collaboration of multiple friends or family members (occasionally numbering in the dozens) pooling resources to purchase high–end gifts for baby showers. Through this practice the rare and exotic then becomes fairly common. Packaged Facts’ survey data reveals that nearly 33% of all adults are purchasers of products for infants, toddlers, and preschoolers; 26% of which are purchasing for other people’s children.

Infant, Toddler and Preschool Furnishings, Toys and Accessories in the U.S., 4th Edition analyzes three product categories that upscaled prior to the worldwide financial crashes of 2008–2009: young kids’ furnishings, accessories, and toys. The report examines lingering after–effects of recession factors in depth, delivers historical sales data, provides a dollar forecast for the year 2015, reveals the results of Packaged Facts’ own survey of nearly 2,000 consumers, and synthesizes Experian Simmons demographic data. In addition, the study profiles the corporate battle styles of Crown Crafts, Dorel, Leapfrog, Maclaren, MGA Entertainment, Newell Rubbermaid/Graco, Phil&teds/Mountain Buggy, and UPPAbaby. For further information, please visit: http://www.packagedfacts.com/Infant-Toddler-Preschool-2707953/.

About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products.  Packaged Facts also offers a full range of custom research services. To learn more, visit: http://www.packagedfacts.com/. Follow us on Facebook, LinkedIn and Twitter.

Babycare Supplies in the U.S.: Diapers, Bottles, Wipes and Feeding Accessories

Babycare supplies marketers must come up with new products and strategies on a regular basis -- to raise brands above the commodity herd. The fact that the pool of babies tends to hover near 4.0 million, year in, year out, further pressures competition. Yet this market is worth the scramble for share: Valued at $7.0 billion at retail, the market’s six categories (disposable diapers, wipes, bodycare preparations, feeding accessories, play & discovery toys, and pacifiers/teethers) hold rich potential for players with innovative wares and competitive savvy.

This latest edition of a popular Packaged Facts report contains all the information that executives need to form aggressive gameplans for either entering the fray or enhancing their existing positions. Market drivers such as green or natural/organic products, and higher birth rates among ethnic minorities, are examined against the background of the troubled U.S. economy. Sales figures -- both historical and forecasted -- are covered, too, as are IRI brand share data, and Experian Simmons demographic data.

Execs can also compare their battle profiles with those of California Baby, Hain-Celestial, Kimberly-Clark, Johnson & Johnson, Procter & Gamble, Seventh Generation, and others; each of these companies’ stances is discussed in detail. Throughout the report, Packaged Facts’ unique in-depth analysis is featured.

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