Pet Food in the U.S., 9th Edition

Pet Food in the U.S., 9th Edition Covering cross-market trends and opportunities through 2015, Packaged Facts explores the key elements driving the pet food market including the impact of recession; private-label inroads; advertising and promotional trends; the natural and organic food movement; grain-free/non-allergenic foods; and novel ingredients such as glucosamine, omega fatty acids, antioxidants and probiotics.

With this market study you will:

• Discover the key marketing trends vital to the pet food industry

• Realize how recent mergers and acquisitions in the market will affect you

• Learn how to take advantage of the highest-growth product segments

• Leverage our in-depth coverage of product trends that will see momentum in 2011 and beyond

• Uncover the cross-channel shopping habits and cross-product purchasing behavior of the pet food purchaser

• Utilize our consumer brand preferences analysese to pinpoint retail trends for strategic decisions

A special feature of the report uses exclusive proprietary data from Packaged Facts’ own consumer survey.

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What’s For Dinner: Trends in Center of Plate Proteins

What’s For Dinner: Trends in Center of Plate Proteins

In the face of multinational competitors like Cargill, Tyson and JBS, smaller meat and poultry processors must focus on market niches. Packaged Facts' market study, What’s For Dinner: Trends in Center of Plate Proteins proprietary survey data finds the key market drivers and how you you can take advantage of them.

With this market study you can:

• Learn the latest center-plate trends

• Benchmark the top poultry, meat and seafood companies and brands

• Uncover the demographic profile of center-plate protein consumers

• Craft business plans with out forecasted sales data through 2015

• Chart the top package tags/claims for new products

• Respond to the latest market opportunities and marketing trends

This report covers marketer/brand share by center-plate fresh protein type, marketing and new product trends, retail and merchandising trends, and consumer trends. Custom data from Packaged Facts’ own consumer survey is included.

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Trends in U.S. Corporate Foodservice

Trends in U.S. Corporate Foodservice

Significant untapped opportunity exists in building greater synergy between corporate foodservice and wellness programs; and in meeting employees’ foodservice needs by profession and occupation in concert with demographics such as gender, generation and race/ethnicity.

Get the insights and analysis you need to understand the challenges and opportunities facing the corporate foodservice industry and the strategy to plan and execute accordingly.

With this market study you will:

• Utilize our market size data and forecast analyses to benefit your bottom line

• Leverage competitive factors such as restaurant and catering activity; corporate foodservice traffic, menu pricing, menu variety, per-hour meal timing; and other trends — to frame your programs for success

• Uncover new ROI opportunities through our comprehensive trend analysis on wellness programs and healthy eating initiatives

• Foresee market challenges using our proprietary metrics such as establishment size; employment by industry and occupation; and telecommuting trends — and plan accordingly

• Gain Insights into the corporate foodservice strategies of national and regional managed services players — to gain strategic perspective

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Clothing and Footwear for Infants, Toddlers, and Preschoolers:

Clothing and Footwear for Infants, Toddlers, and Preschoolers:
The U.S. Market

U.S. consumers are once again buying their beloved luxury goods - including premium clothing and footwear for their young children. What opportunities can marketers seize today to ensure loyal customer following in the years ahead?

With this market study you can:

• Discover the latest birth, societal, and licensing trends that will drive sales

• Learn the marketing strategies of top competitors - Brown Shoe, Carter’s, Disney, Hanesbrands, The Jones Group, Sun Capital/Gerber Childrenswear, and more

• Understand the ITP clothing and footwear consumer

• Craft business plans through 2015 based on our in-depth retail sales forecasts

• Learn new product trends and how you can take advantage of them

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What's For Dinner 2011: Trends in Center of Plate Proteins : Packaged Facts

What's For Dinner 2011: Trends in Center of Plate Proteins : Packaged Facts

5 Hygiene Products Every Man Should Have

It's a common misconception that men don't care about hygiene products. While you may not want to smell like a rose, no one wants bad breath or body odor. In fact, the market for men's skin care and hygiene products -- which was valued at approximately $20 billion worldwide in 2009 -- is rapidly growing, and predicted to reach $28 billion by 2014.

by Maria Colenso

Competition on Aisle Five

Competition on Aisle Five

A new study finds consumers are flocking to grocery-store prepared meals for two reasons. And restaurants should be worried. By Daniel P. Smith

 

Quick-service restaurants feeling more intense competition for the consumer’s dollar might not only look at their dining rivals across the street, but their supermarket down the block.

A growing array of prepared and ready-to-eat foods at retail outlets such as Walmart and Kroger are attracting consumers and threatening to put a dent in quick-service business, says a new report from Packaged Facts titled “Prepared Foods and Ready-to-Eat Foods at Retail: The New Competition to Foodservice.”

Gluten-free food market growing by 30 percent a year | jacksonville.com

Submitted by Mark Basch on March 8, 2011 - 1:40pm

The Gluten-free Glutton

Here's good news for everyone who's restricted to a gluten-free diet: a new report by market research firm Packaged Facts says that the U.S. market for gluten-free foods and beverages has grown by 30 percent a year since 2006 to $2.6 billion in 2010. And while the firm expects growth to slow, it still projects gluten-free sales to exceed $5 billion by 2015.

That's good news because more retailers are recognizing that there is a strong market for gluten-free foods, and we can expect to see more products on supermarket shelves.

"I've heard more and more about it in the last five years," Winn-Dixie Stores Inc. CEO Peter Lynch told me recently.

Jacksonville-based Winn-Dixie says that 85 percent of its stores carry a selection of gluten-free products, which include chips and pretzels, cookies and crackers, cereal, baking mixes, bread, pasta, pizza crusts, pancake mixes and frozen selections. The company says it "absolutely" expects to focus more on gluten-free products in the future.

Packaged Facts says that more mass market retailers are selling gluten-free products, with the gluten-free market share for health and natural food stores falling from 30 percent to 16 percent in the last two years. The firm said just under half of gluten-free shoppers buy from Walmart, and 44 percent buy from supermarket chains.

The firm said one marketer it interviewed refers to gluten-free products as "just a regular grocery item."


Full Article

Gluten-free category steams ahead

Gluten-free category steams ahead
Sorghum joins list of ingredient alternatives
FoodBusinessNews.net, March 8, 2011
by Jeff Gelski

The U.S. market for gluten-free foods and beverages experienced a compound annual growth rate of 30% from 2006 to 2010 and was a $2.6 billion market in 2010, according to the analysis “Gluten-free Foods and Beverages in the U.S., 3rd edition” released Feb. 2 by Packaged Facts.Growth rates will slow, according to Packaged Facts, but U.S. sales of gluten-free foods and beverages will exceed $5 billion by 2015.

Many people are gluten-free out of necessity because they suffer from celiac disease or a food allergy,” the analysis said. “But a growing number are gluten-free by choice, as evidence emerges that this diet may treat medical conditions ranging from autism in children to rheumatoid arthritis in adults. Others find that living gluten-free makes them feel better.

Read Full Article at Food Business News

Report: Gluten-Free Momentum Accelerating

Photo Source: MediaPost Publications

by Karlene Lukovitz, Friday, March 4, 2011, 5:41 PM
 
Sales of gluten-free foods and beverages, once considered specialty items, had a compound annual growth rate of 30% in the U.S. between 2006 and 2010, according to the latest report on this category from research publisher Packaged Facts.

Packaged Facts, which previously projected that sales of gluten-free foods and beverages would reach $2.3 billion by 2011, has revised those estimates, putting the market at $2.64 billion in 2010.

Moreover, despite factors such as expected falling product prices due to a greater presence of these items in mass outlets and more private-label choices, the researcher expects gluten-free products to show average annual compound growth of 14% between 2011 and 2015, to reach sales of to $5.6 billion by 2015.

The dynamics behind this growth start with growing consumer awareness of celiac disease -- a chronic autoimmune intestinal disorder in genetically susceptible individuals that causes a toxic reaction to ingesting wheat gluten and similar proteins. A Mayo Clinic study found that the rate of celiac disease has more than quadrupled in the past 50 years -- this despite the fact that it is still "staggeringly under-diagnosed," according to Packaged Facts. Recent estimates are that 1% of Americans, or about 3 million people, may be affected. Food allergies affect about 4% of U.S. adults and 5% of children, and the incidence among children, in particular, has been rising rapidly.

Currently, the only treatment for celiac disease is lifelong adherence to a gluten-free diet -- which is why, these days, "everyone knows someone" who is living gluten-free, one marketer noted to the report's researchers. In addition, there is evidence that gluten-free diets may relieve autism in children and adult rheumatoid arthritis.
Furthermore, from a broader perspective, a growing number of consumers perceive gluten-free products as being of higher quality and having a healthy "aura" -- a dynamic similar to the one that's driven sales growth of kosher foods in recent years, points out the report. "There is a demand for [gluten-free] foods and beverages that mainstream food manufacturers and retailers are increasingly happy to satisfy," observes Don Montuori, publisher of Packaged Facts.

Recognition by major brands and mass retailers of the sustainable -- non-fad -- growth of gluten-free products, and their resulting push to market/carry such products, has resulted in health food stores' share of these products' sales dropping by half in just two years, estimates Packaged Facts. The surge in the sales and number of products specifically marketed as gluten-free in supermarkets and mass merchandisers tracked by Symphony IRI has reached the point that, according to one brand marketer quoted in the report, gluten-free products are becoming "just a regular grocery item."

Dominant gluten-free product categories in food/drug/mass retailers include food/nutrition bars -- which, largely due to General Mills' acquisition of the Lärabar brand in 2008, represent about 16% of total gluten-free product sales in these outlets and showed the largest year-over-year sales growth between 2009 and 2010, according to the report. Sales of gluten-free ready-to-eat cereals declined slightly between 2009 and 2010, but that category remains in second place.

Indeed, General Mills' "transformation" of its popular Rice Chex cereal into a gluten-free product without changing its taste "stands as a milestone indicator of the breadth of impact of gluten-free products having mainstream consciousness," point out Packaged Facts' analysts. As of November 2010, General Mills reported offering 250 gluten-free products, including five varieties of Chex and numerous products under the Betty Crocker and Bisquick brands.

Meanwhile, while product categories such as hot cereal, soups and frozen pizza are still very small segments of the overall gluten-free food/beverage market, they are showing significant, double-digit gains.
Consumers on gluten-free diets are willing to pay the higher prices generally associated with gluten-free products, the report notes.