Competition on Aisle Five

Competition on Aisle Five

A new study finds consumers are flocking to grocery-store prepared meals for two reasons. And restaurants should be worried. By Daniel P. Smith

 

Quick-service restaurants feeling more intense competition for the consumer’s dollar might not only look at their dining rivals across the street, but their supermarket down the block.

A growing array of prepared and ready-to-eat foods at retail outlets such as Walmart and Kroger are attracting consumers and threatening to put a dent in quick-service business, says a new report from Packaged Facts titled “Prepared Foods and Ready-to-Eat Foods at Retail: The New Competition to Foodservice.”
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