Pet Food in the U.S., 9th Edition

Pet Food in the U.S., 9th Edition Covering cross-market trends and opportunities through 2015, Packaged Facts explores the key elements driving the pet food market including the impact of recession; private-label inroads; advertising and promotional trends; the natural and organic food movement; grain-free/non-allergenic foods; and novel ingredients such as glucosamine, omega fatty acids, antioxidants and probiotics.

With this market study you will:

• Discover the key marketing trends vital to the pet food industry

• Realize how recent mergers and acquisitions in the market will affect you

• Learn how to take advantage of the highest-growth product segments

• Leverage our in-depth coverage of product trends that will see momentum in 2011 and beyond

• Uncover the cross-channel shopping habits and cross-product purchasing behavior of the pet food purchaser

• Utilize our consumer brand preferences analysese to pinpoint retail trends for strategic decisions

A special feature of the report uses exclusive proprietary data from Packaged Facts’ own consumer survey.

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