Cheese: Natural and Specialty Cheeses in the U.S. and Global Markets

With U.S. production of natural and specialty blended (N&SB) cheese at an all-time high — 10 billion-plus pounds by the end of 2009 — marketers are aggressively creating points of differentiation to better establish their brands in this highly competitive and crowded category. With more than 300 varieties of natural cheese made in the States, as well as just as many specialty blended cheeses, this is no easy feat, particularly when there are more than 200 marketers vying for the attention of consumers, retailers, chefs and even prepared foods product developers.

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Private Label Food and Beverages in the U.S.

At one time, private-label products accounted for a small share of the overall food and beverage market. But today, many retailers are claiming penetration rates of 25% or more of total sales.

Private Label Food & Beverage in The U.S. analyzes the U.S. market for foods and beverages sold under the proprietary labels of retailers, referred to in the trade as private-label or store-brand products.

The primary focus is on the mass-market products sold through supermarkets, big box, warehouse clubs, and mass merchandisers, but the report also examines trends affecting other food and beverage retailers, including convenience stores, drugstores, health and natural food stores. Included are estimates of total dollar sales, unit sales and average prices per unit for the 2005-2009 period along with forecasts for growth through 2014.

Competitor profiles include:

• Aldi
• Costco
• Delhaize
• Kroger
• Safeway
• Target
• Trader Joe's
• Wal-Mart
• Whole Foods

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