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Wednesday, March 23, 2011
As boomers turn 50 and enter their 60s, they are carrying with them a firm belief that getting older means getting better and they are making health and wellness a top priority.
Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market
Today, large food companies are exercising strategic focus on boomers by introducing foods that enhance their health and vitality. Beverage companies are following suit with new juice and dairy- and yogurt-type drinks that enhance immune function.
Why such focus on this cohort? Besides the growing population size and large bank accounts, Packaged Facts' exclusive survey data reveals that healthy consumers 50+ are far more likely to reach into their wallets to pay extra for "better-for you" grocery products when compared to their peers in the same age group.
Food and beverage marketers will benefit from the analyzes and insight inside this brand-newresearch study. In addition to taking advantage of the latest trends and opportunities in the emerging wellness market you will:
Uncover the eating habits and attitudes of healthy 50+ Americans toward calorie counts, food and beverage choices, and managing nutrition.
Learn what this cohort is doing to stay healthy, hint: they prefer alternative and homeopathic medicine.
Craft business plans with our buying power forecast through 2015.
Understand the healthy 50+ American with our detailed analysis including education, finances, core values and leisure and entertainment choices.
Discover how this demographic will have the biggest impact on your bottom line in the five years ahead.