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Tuesday, March 15, 2011

QSR Magazine: What Happened to Table Service?

What Happened to Table Service?

The recession served casual-dining chains some serious blows. But quick serves and fast casuals shouldn’t get too confident. 
Table service restaurants are struggling as they balance price and menu options.

In many cases, it’s a different consumer out there today deciding where to dine when the urge hits. Throughout the recession, full-service restaurants offered so many fire-sale bargains that those little affected by the economy could almost feel guilty for practically stealing meals when they would have just as willingly paid regular price.

The meal deals that spelled survival for sit-down restaurants were like Black Friday to consumers, says David Morris, author of the report Dinner Trends in the U.S. Foodservice Market for Packaged Facts. The upshot was giddy guests (higher guest traffic) with lower guest checks. Great for the consumer, but depressing for operators who are now trying to unwind themselves from the spiral.
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Full Article at QSR.com

More> Dinner Trends in the U.S. Foodservice Market

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