There’s a new twist to the intense frozen yogurt competition in Southern California.
Buena Park-based Cherry on Top plans to open a drive through yogurt shop at the end of the month in Los Angeles near Culver City. The chain claims, and I’d have to agree, that this will be the “first drive-thru store of its kind and a first for any leading frozen yogurt company.”
“This will give guests the opportunity to come in the store for a self-serve experience, or go though the drive-thru for a quick fix,” company founder David Kim said.
Frozen dessert sales increased 2 percent to $25 billion in 2009, according to market research firm Packaged Facts. A bulk of that growth was generated from the frozen yogurt sector, which has grown in popularity since Pinkberry debuted its tart swirly desserts to consumers in 2005.