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Wednesday, September 15, 2010

O.C. frozen yogurt chain to open drive-through shop

September 13th, 2010, 8:28 am · posted by Nancy Luna, Staff Writer - The Orange County Register

There’s a new twist to the intense frozen yogurt competition in Southern California.
Buena Park-based Cherry on Top plans to open a drive through yogurt shop at the end of the month in Los Angeles near Culver City. The chain claims, and I’d have to agree, that this will be the “first drive-thru store of its kind and a first for any leading frozen yogurt company.”
“This will give guests the opportunity to come in the store for a self-serve experience, or go though the drive-thru for a quick fix,” company founder David Kim said.
Frozen dessert sales increased 2 percent to $25 billion in 2009, according to market research firm Packaged Facts.  A bulk of that growth was generated from the frozen yogurt sector, which has grown in popularity since Pinkberry debuted its tart swirly desserts to consumers in 2005.

I wonder how it will work to order toppings at the drive-thru?
 The 30-unit Cherry on Top, founded in 2007, has been one of the more successful brands to enter the market, which has been flooded with dozens of concepts over the last few years.  Many businesses have closed due to over-saturation amid  fierce competition.

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