This new report from Packaged Facts is an indispensible tool to this end, answering such questions as:
- Which gourmet/premium products and market segments have been faring well in the new economy?
- How are marketers and retailers adjusting? How can they recast and reposition their goods?
- Who are the most viable consumers, and how can they best be reached?
- Which media and marketing messages resonate for these consumers, and in what contexts?
Gourmet, Specialty and Premium Foods, Beverages and Consumer Trends in the U.S., 8th Edition also pinpoints market size, analyzes growth potential and identifies issues and trends that will affect the marketplace through 2014. Focusing on consumer lifestyles and demographics through extensive analysis of Experian Simmons panel data, the report examines their attitudes and behaviors toward gourmet/premium foods and beverages, retail shopping patterns, and media usage and preferences, both traditional and social. Also included is extensive coverage of new product trends and marketing and advertising positioning, all discussed within the context of the social, economic, and psychographic drivers of current consumer behavior.