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Tuesday, September 21, 2010

NEW Proprietary Data: The U.S. Foodservice Landscape 2010: Restaurant Industry and Consumer Trends, Momentum and Migration

The U.S. Foodservice Landscape 2010: Restaurant Industry and Consumer Trend Momentum and Migration provides unique insights into consumers’ evolving relationship with the foodservice industry, helping restaurant operators position their brands—and menus—accordingly.

Highlights of the study include:
1) directional consumer behavioral and attitude analysis via Packaged Facts’ proprietary Consumer Restaurant Outlook Tracker, which identifies the consumers who will lead near-term foodservice growth;

2) Via its Consumer Restaurant Usage and Spend Tracker, unique analysis of meal usage by restaurant type, party size, and party spend, to help target consumers who can bring in higher guest check averages;

3) Share of Stomach sales analysis that trends foodservice sales by segment against its retail counterpart, and provides quarterly same-store comparable trends and guest traffic frequency trends for more than 50 restaurant brands by segment—all of which provide a thorough sense of where the industry is heading; and

4) current and future menu pricing strategies and detailed consumer brand affiliations, to provide competitive insight.

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