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Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services. To learn more, visit www.packagedfacts.com.
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Tuesday, March 29, 2011
New Research Study:Trends in U.S. Hospital, Nursing Home and Residential Facility Foodservice
Friday, March 25, 2011
In the post recesssion era, where financial services providers are doing their best to retain current clients while seeking lucrative potential clients, Healthy 50+ Consumers have become a top priortiy.
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Tuesday, March 15, 2011
The Cold Standard
One of last year's hottest food and beverage trends came out of the supermarket freezer case, and, given the current economic outlook and consumer shopping habits, industry analysts believe this cold front has moved in for the long stretch.
U.S. retail sales of frozen foods and beverages through all retail channels totaled $55.9 billion in 2010, up 1.7 percent from the previous year, according to Packaged Facts, a division of MarketResearch.com, in its recently released report, "Frozen Foods in the U.S., 3rd Edition" (January 2011). The consumer market research firm, based in Rockville, Md., expects that number to reach $70 billion in 2015.
There's no question that frozen food sales have been driven in part by the economy, which has seen a decline in Americans dining out in favor of eating at home. Frozen foods provide a more affordable alternative to eating out, while at the same time satisfying consumers' eternal craving for convenience. But more recently, manufacturers have introduced a slew of natural, organic and wellness-oriented frozen food and beverage products that has brought attention — and health cred — to the category like never before.
Tuesday, March 8, 2011
Report: Gluten-Free Momentum Accelerating
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| Photo Source: MediaPost Publications |
Sales of gluten-free foods and beverages, once considered specialty items, had a compound annual growth rate of 30% in the U.S. between 2006 and 2010, according to the latest report on this category from research publisher Packaged Facts.
Packaged Facts, which previously projected that sales of gluten-free foods and beverages would reach $2.3 billion by 2011, has revised those estimates, putting the market at $2.64 billion in 2010.
Moreover, despite factors such as expected falling product prices due to a greater presence of these items in mass outlets and more private-label choices, the researcher expects gluten-free products to show average annual compound growth of 14% between 2011 and 2015, to reach sales of to $5.6 billion by 2015.
The dynamics behind this growth start with growing consumer awareness of celiac disease -- a chronic autoimmune intestinal disorder in genetically susceptible individuals that causes a toxic reaction to ingesting wheat gluten and similar proteins. A Mayo Clinic study found that the rate of celiac disease has more than quadrupled in the past 50 years -- this despite the fact that it is still "staggeringly under-diagnosed," according to Packaged Facts. Recent estimates are that 1% of Americans, or about 3 million people, may be affected. Food allergies affect about 4% of U.S. adults and 5% of children, and the incidence among children, in particular, has been rising rapidly.
Currently, the only treatment for celiac disease is lifelong adherence to a gluten-free diet -- which is why, these days, "everyone knows someone" who is living gluten-free, one marketer noted to the report's researchers. In addition, there is evidence that gluten-free diets may relieve autism in children and adult rheumatoid arthritis.
Furthermore, from a broader perspective, a growing number of consumers perceive gluten-free products as being of higher quality and having a healthy "aura" -- a dynamic similar to the one that's driven sales growth of kosher foods in recent years, points out the report. "There is a demand for [gluten-free] foods and beverages that mainstream food manufacturers and retailers are increasingly happy to satisfy," observes Don Montuori, publisher of Packaged Facts.
Recognition by major brands and mass retailers of the sustainable -- non-fad -- growth of gluten-free products, and their resulting push to market/carry such products, has resulted in health food stores' share of these products' sales dropping by half in just two years, estimates Packaged Facts. The surge in the sales and number of products specifically marketed as gluten-free in supermarkets and mass merchandisers tracked by Symphony IRI has reached the point that, according to one brand marketer quoted in the report, gluten-free products are becoming "just a regular grocery item."
Dominant gluten-free product categories in food/drug/mass retailers include food/nutrition bars -- which, largely due to General Mills' acquisition of the Lärabar brand in 2008, represent about 16% of total gluten-free product sales in these outlets and showed the largest year-over-year sales growth between 2009 and 2010, according to the report. Sales of gluten-free ready-to-eat cereals declined slightly between 2009 and 2010, but that category remains in second place.
Indeed, General Mills' "transformation" of its popular Rice Chex cereal into a gluten-free product without changing its taste "stands as a milestone indicator of the breadth of impact of gluten-free products having mainstream consciousness," point out Packaged Facts' analysts. As of November 2010, General Mills reported offering 250 gluten-free products, including five varieties of Chex and numerous products under the Betty Crocker and Bisquick brands.
Meanwhile, while product categories such as hot cereal, soups and frozen pizza are still very small segments of the overall gluten-free food/beverage market, they are showing significant, double-digit gains.
Consumers on gluten-free diets are willing to pay the higher prices generally associated with gluten-free products, the report notes.
Tuesday, February 15, 2011
Social Media and Technology in the U.S. Foodservice Industry: Trends and Opportunities for an Emerging Market : Packaged Facts
Tethered by the Internet, restaurant operators are increasingly interacting with restaurant consumers in real-time—at work, at home or in mid stride. This provides significant opportunity to shape consumer food choices not only as they are being made, but also in proximity to a restaurant seeking that consumer’s business.
This Packaged Facts report provides the insight and analysis foodservice market participants need to understand and leverage social media and technology platforms to enhance their bottom lines. The analysis includes the following:
* Social Networking Platforms
* Consumer Review Platforms
* Food Blogs And Food Photography
* Technologic Dining In Action
* Smartphones And Applications
* Online Ordering Platforms
* Anatomy Of The Mobile Restaurant Ordering User
* Anatomy Of The Urban Diner
* Using Social Media To Effect: Restaurant Case Studies
More>
Thursday, February 3, 2011
High Quality Prepared Food Departments Add Dine-in Cafes to Drive Traffic at Grocery Stores
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| Prepared food bar at Wegmans. Photo Courtesy of toujourspretamanger.com |
Tuesday, February 1, 2011
The Future of Food Retailing in the U.S.
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Monday, January 31, 2011
Catering Services on the Rebound, Consumers Seeking Healthier Options
Though the recession brought a period of famine to the catering
foodservice industry, the feast is at hand as growth initiated in 2010
will continue through 2012 due to aggressive expansion into the catering
space by limited–service establishments, the return of business
event–driven spending, higher wedding spending, and a moderately
healthier consumer, according to “Catering Trends in U.S. Foodservice,” by market research publisher Packaged Facts. “Self–standing catering operations dominate sales, but full–service restaurants, limited–service restaurants and snack and beverage concepts also contribute significantly. Driven by aggressive catering launches and expansions, our experts view restaurant–based catering as a growth area into 2012,” says Don Montuori, publisher of Packaged Facts.
Catering revenue exceeded $14 billion in 2010 for an increase of 9% over a stormy 2009. Sales are expected to increase 9% and 7% in 2011 and 2012 respectively. Catering at foodservice and drinking places generated 75% of the catering market size, or $11 billion, in 2010, up 8%. Limited–service establishments are expected to lead catering sales growth through 2012 due to the segment’s ability to leverage moderate menu pricing structures, provide portable fare, and offer in-house operations capabilities.
The recession brought declines in both corporate and consumer spending on catered events. However, Packaged Facts predicts that as the economy continues to recover, businesses will be eager to build revenues again and such eagerness may indirectly fuel the catering business through increased sales meetings, business travel, and convention attendance. Recovery will also spur consumers to entertain with more catered affairs. Weddings, graduations, births, funerals, and other milestones will return as catalysts for consumer spending on catering.
Meanwhile, consumers seeking healthier options have caused a significant change in catering, offering an advantage to companies that highlight the health benefits of their products. Key among these is Subway, which has long promoted the low–fat sub sandwiches on its menu as part of its marketing plans. Other caterers are also seeing a preference for healthier choices, with consumers opting for Greek yogurt, granola, and toasted nuts instead of bagels and donuts, for instance.
More Information> https://www.packagedfacts.com/Catering-Trends-Foodservice-2848313/
[Source: "Catering Trends in U.S. Foodservice," Packaged Facts. 11 Jan. 2011. Web. 18 Jan. 2011.] Full Article: http://www.marketingforecast.com/archives/9777/trackback
Monday, January 24, 2011
Download White Paper: 2011 Consumer Insights and Trends: Packaged Facts Forecasts the Product and Social Trends That Will Make Their Mark in 2011
The ball dropping in Times Square, resolutions, diets . . . all these are familiar signifiers of a new year. So, too, are prediction lists: what’s going to be hot, what’s not.
We at Packaged Facts have some experience gazing into a crystal ball and divining trends for the consumer marketplace (publishing market research studies on consumer goods and services for more than 50 years can come in handy . . .).
This month we gathered our market experts and asked them for their predictions regarding the product and social trends that will make their mark in 2011. Download our free whitepaper to hear Packaged Facts' analysts insights and predictions on:

* Retailing Trends
* Pet Market
* Apparel Industry
* Consumer Hobbies
* Personal Care Products
* The Use of Social Media
* Food and Beverage Market
* Baby Boomer Attitude and Behavior Shifts
Download:
http://www.packagedfacts.com/catalog/search.asp?query=white+paper

As a result of their level of educational achievement and higher professional and managerial employment rate, Healthy 50+ Consumers have higher incomes. And when compared to their peers in the same
age group, Healthy 50+ Consumers are more likely to have a household income of $100,000 or more. 



