New study highlights LGBT buying power, attitudes toward economyby Lucy Hough - Originally printed 9/16/2010 (Issue 1837 - Between The Lines News)
A recent report states that LGBT people are typically more optimistic about the general direction of the country, specifically in terms of economic growth, the job market and personal finances. And, as a result, LGBT buying power is high."The Gay and Lesbian Market in the U.S.: Trends and Opportunities in the LGBT Community, 6th Edition" was released by Packaged Facts, a division of MarketResearch.com, in early August and relies on various data including that collected by Witeck and Combs Communications, which released a report in March 2010 about LGBT households' opinion of the economy.
"What we found out in March was that they were clearly more confident," Bob Witeck said.
Witeck and Combs work with Harris Interactive to do various research initiatives, typically dealing with LGBT people throughout the United States. Their sample includes individuals who are 18 years and older and self-identify as lesbian, gay, bisexual or transgender.
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