David will present, ‘Product Format Wars in the Nutritional Supplementation Market: Traditional Supplements vs. Specialty Formats vs. Fortified Foods’.
Product Format Wars in the Nutritional Supplementation Market: Traditional Supplements vs. Specialty Formats vs. Fortified Foods
With health and wellness established as a top driver for consumer choices and with the nutritional industry poised for growth as the economic downturn of 2008/09 recedes, this discussion examines key trends in consumer preferences for supplements, fortified food and beverages, and specialty formats such as energy shots and beauty drinks. Session will draw on consumer surveys, retail sales-tracking data, new product introduction statistics, and analysis of social media streams to discuss best-selling products across the competitive landscape and current pathways/obstacles to nutritional product success.
Session will draw on several sources:
--Upcoming Packaged Facts report on The U.S. Market for Nutritional Supplements (August 2010)
--Proprietary Packaged Facts national online consumer surveys conducted in February 2010 and May 2010
--Analysis of social media data streams using CollectiveIntellect software
This educational session provides a cross-sector analysis of consumer patterns and preferences to pinpoint key opportunities and competitive strategies.
About the Presenter:
David Sprinkle, Research Director
David worked a dozen years for the Marigny Research Group (New Orleans) as an analyst, editor, and research coordinator for consumer product and demographic reports. He also taught business communications at Tulane University’s A.B. Freeman School of Business, where he earned his MBA. As Research Director for MRDC, David combines his research and communications skills to keep information flowing to our team of market analysts. He also plays a key role in analyzing consumer and product data for MRDC’s custom publishing operations.
For more details please visit the event website here.
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