Thursday, April 26, 2012
Millennials: More settled than you might think
Still, there are many generational ties that bind Millennials, regardless of their stage of life. These include a deep comfort with technology, heavy involvement in social media, a multitasking mentality and non-stop immersion with screens on cell phones, digital tablets and PCs. The challenge for marketers is to leverage this common ground while showing an appreciation for the diverse lives Millennials lead in fact rather than fiction.