Monday, April 2, 2012
Don't drink and get downsized
Resurrection ($4) works by drinking before, or while, consuming alcohol. According to the marketer, the proprietary herbal blend helps prevent the formation of cytokines, which are free radical by-products, created by the body in response to excessive alcohol consumption. Cytokines create flu-like effects on the body’s tissues, resulting in headaches and nausea.
In this same vein is the Mercy brand anti-hangover drink, debuting in 2011 from the New York City-based Neu Industries. According to the company's promotional material, however, Mercy is "targeting a more mature crowd—that is, people with day jobs.” It’s not just don’t drink and drive these days, but also don’t drink and get downsized.