Monday, April 9, 2012
Targeted health and wellness foods: What's inside
According to a May-June 2011 survey conducted by Packaged Facts—with a sample of 2,000 U.S. adults who in aggregate were Census representative on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, and the presence of children in the household— nearly two-thirds (63%) of U.S. grocery shoppers have purchased a food or beverage in the past year for the purpose of addressing one or more of 22 common health and wellness concerns.
In seeking to address such health concerns, shoppers are proactive about doing research to educate themselves about dietary nutrients. Just over half of targeted health and wellness product shoppers consider health, nutrition, and wellness websites to be among the most valuable sources of information — the type of information that contributes to the all-important health benefit reputation of a product. In fact, these shoppers consider the Internet to be significantly more useful than other types of media, including journals, magazines, newspapers, TV programming, and radio.