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Monday, August 30, 2010

Demographic Trends

As the economy slowly recovers from the recession depths of 2008 and 2009, marketers and market researchers differed sharply over whether the price-conscious consumer who dominated the marketplace during the Great Recession would prove to be a temporary aberration or a permanent fixture in the American economy.
New Research:The Gay and Lesbian Market in the U.S.: Trends and Opportunities in the LGBT Community, 6th Edition
Report CoverThe expansion of same-sex marriage and other forms of civil unions over the past decade is triggering an increase in the visible numbers of gay and lesbian family households and consequently an expanding market space for consumer goods and services of all kinds.
Survey research shows that gay and lesbian consumers are more optimistic than other consumers about the economy and personal finances, indicating that gay and lesbian consumers are more likely to amp up discretionary spending on products and services in the wake of the recession.
This completely new 6th edition of Packaged Facts Gay and Lesbian Market in the U.S. provides marketers with the analysis and insights they need to help them succeed in a consumer segment whose buying power is fast approaching $800 billion.
More Information:
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 The Post-Recession Consumer in the U.S.
Report CoverThis Packaged Facts report sifts through five years of data to follow the twists and turns in consumer confidence before, during and in the immediate aftermath of the most severe economic downturn in 70 years.
The report contrasts the attitudes and behavior of consumers on the highest end of the Consumer Confidence Index of the Experian Simmons NCS (“Confident Consumers”) with those on the lowest end (“Anxious Consumers”). By doing so, it sheds light on the conflicted mindset of consumers as the recession loses its grip and suggests how marketers might respond to their customers in an uncertain post-recession economic environment.
The Post-Recession Consumer in the U.S. provides in-depth insights into trends affecting the post-recession environment in key areas such as price sensitivity and use of premium brands and highlights key opportunities in the post-recession consumer market. Subsequent chapters offer an in-depth view of how Confident and Anxious Consumers shop in supermarkets and drugstores and how they behave when shopping for the home also included is data on how they spend leisure time and their behavior in the fashion and automotive sectors.
More information:
Info   |   Table of Contents

The African-American Market in the U.S., 8th Edition
Report CoverWith a population of 40 million and buying power approaching $1 trillion in 2010, African Americans are a key segment in an American economy that increasingly depends upon the needs and preferences of multicultural consumers.
Packaged Facts' new market study, The African-American Market in the U.S., 8th Edition, analyzes the forces shaping the purchase decisions of African-American shoppers and sheds light on key areas such as how black consumers decide where to shop and what influences them while they are shopping.
Special Features Include:

  • Assessment of the trends shaping the African-American market with an emphasis on opportunities available to marketers.

  • Financial forecast of buying power held by African Americans through 2014 and detailed demographic profiles of the African-American population.

  • In-depth examination of attitudes and behavior of African-American shoppers as it applies to food, clothes, drug-store items and home electronics and furnishings.

  • Unique perspective on the shopping behavior of affluent African Americans consumers.
More information:
Info   |   Table of Contents

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