Opulent lodgings arise in Boston strictly for pets - The Boston Globe

Opulent digs arise in Hub strictly for the 4-legged set

The Boston Globe | Beth Teitell | 13 Apr 2011

With 91 percent of owners calling their pet a member of the family and with the economic downturn easing, there is increasing demand for luxury pet lodging, according to a report by Packaged Facts, a Maryland research firm. Many facilities have added upscale amenities, such as customized suites with individualized decor or advanced air purification systems, according to the company’s most recent report.

Unlike the kennels of the past, with their chain-link fences and concrete floors, luxury pet hotels offer more than just flat-screen televisions. There are webcams, spas, airy rooms, and, increasingly, cage-free sleeping arrangements that allow pets to sleep on a bed with a hotel employee or engage in slumber parties with other (well behaved) animals.

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What will be the next “big bang” in the U.S. pet market, and what can marketers and retailers do now to help expedite this all-important future sales driver?

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