Move over
Parisian macarons and Pennsylvania Amish whoppie pies: Brazil’s beloved brigadeiro (pronounced
bree-gah-day-ro) may be next in line as America’s latest sweet snack trend. A traditional
treat at Brazilian social events, this humble confection is made with
chocolate, condensed milk and butter that are slowly cooked down to a smooth,
creamy consistency. Once cool, the chocolate is scooped into rounds and rolled
in toppings such as chocolate or multi-colored sprinkles, nuts or coconut.
Brigadeiros
boast the kind of simple recipe that makes it a family classic, sort of a cross
between an easy fudge and chocolate truffles. This confection, also well known in Spain,
Chile and Portugal, is often enjoyed with a cup of coffee or paired with a
glass of dessert wine.
These
Brazilian sweets began hitting the CCD Innovation radar several years ago,
spotted on media lists of top sweets and chocolates around the country,
including Oprah’s blog in 2012. This year, they have been featured on the
Cooking Channel’s Taste in Translation and as a Valentine’s treat on
Epicurious’ blog. With
Brazil and its cuisine moving into the spotlight as the 2016 Olympics and World
Cup host, this signature snack is ready for a global close-up.
Brigadeiros
became wildly popular after Eduardo Gomes, a Brazilian Air Force brigadier
general, ran for president in 1945. His female campaign volunteers whipped up
batches for fundraisers. The candy ended up being a bigger hit than the
politician, in that Gomes lost the election; however, the treat took its name
from his impressive rank, leaving him a confectionery if not presidential legacy.
In the continued economic
doldrums, it's worth noting that brigadeiros sprang up as sweet snacks for hard times: this trend took off during wartime shortages, when
imports such as confections and nuts were scarce. During this same era, Nestlé
introduced its cocoa powder and condensed milk into the country, setting the
stage for the success of this simple bonbon that’s easy to make, easy on the
budget, and easy to customize for adults or for kids will different roll-ons.
For more information on the recent Worldly Snacks: Culinary Trend Mapping Report from CCD Innovation and Packaged Facts, see http://www.packagedfacts.com/Worldly-Snacks-Culinary-7609483/
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