Monday, April 8, 2013
From Acting Student to Research Ace: Jeff Miller
A: I'm an only child.
Q: What did your parents do for work?
My Mother was a stay-at-home Mom, my father worked in the Superabrasives division of General Electric.
Q: What college(s) did you attend and what was your major? A: I studied acting at the Lee Strasberg Institute before joining the American Theater of Actors as both an actor and director. Great memories!
Q: What is your favorite cultural activity?
A: I enjoy travelling to new cities large and small and discovering new food, art and music.
Q: What is your favorite city to visit? (domestic or international)
A: That's a hard one! Domestically, I'd have to say my new favorite city is New Orleans. Good music. Good food. Good people. Internationally, it is definitely Paris. Or anywhere in Italy!
Q: How did you make that first step on the ‘career ladder?”
A: Many moons ago I worked part-time selling Find SVP's various market research offerings -- consultancy, publishing, etc.. It was during this time that I learned something about myself: I enjoy discussing clients' projects and crafting solutions that help them make important business decisions.
Q: In your work at MRDC over the years, please share an anecdote or two of your interacting with clients that you feel best demonstrates your creativity and dedication.
A: Here is an example: I had a pet products client who was tasked by their board of directors with finding data that was unavailable in a syndicated market research report.
I worked closely with the client to prioritize their requirements, explore their options, and, using the client's feedback, crafted a customized research solution that was both cost-effective and flexible enough that we could shift resources mid-project if need be.
The client was very happy with the results and used their new proprietary data in closing the largest deal of their existence - partnering with a competitor for a hefty profit.
Q: Can you give an example of an instance where you helped a client who had a request that was challenging?
A: My goal in representing over 750 publishers is to be as unbiased as possible in identifying or qualifying the most relevant reports available. That being said, many of my clients appreciate our very own Packaged Facts reports for not only their excellent coverage, but their flexibility with post-sales support.
I recently had a client who purchased a report, loved much of the content, but required a couple more figures to complete their project. I worked with both the client and the publisher in crafting a supplemental chart that included a few data points that assisted the client in completing their project. This convinced the client that Packaged Facts was a publisher with integrity -- and the next month they purchased a subscription.