New products have been launched by companies such as McCormick (Hispanic rice mixes), PepsiCo (Dole Sensation’s Aguas Frescas line), Campbell Soup (V8 Original with a Hint of Lime) and General Mills (Dulce de Leche Cheerios).
Traditional Hispanic food manufacturers have also expanded their product lines. Companies have hawked Jalapeno and Chipotle flavored baked beans (Goya), taco salad trays (Ole Mexican Foods), fresh tortillas in paper wrapping (Guerrero Tradicionales from Gruma Corp.), and Mini Tacos (for Ruiz’s El Monterey Mexican Snack bag line).
The Hispanic food and beverage market--defined in terms of traditionally Mexican or Hispanic-style product categories such tortillas or taco kits or Mexican-style sauces and salsas--is expected to embark on a more aggressive growth pattern over the upcoming five-year period. Packaged Facts projects that sales of Hispanic foods and beverages will approach $10.7 billion in 2017, up 31% from present levels.