Tuesday, May 29, 2012
Premium chocolate is increasingly populist
Chocolate manufacturers have taken note that premium is increasingly populist. Companies that traditionally kept to a narrow, “exclusive” retail footprint have expanded their product lines to mass-market channels, with the more upscale supermarket chains and outlets among the favored outposts. And brands that were mostly known for gifting have partially re-positioned themselves as everyday treats, whether for self-indulgence or for sharing with others. Nothing is more popular than sharing, and nothing is more democratic than chocolate decadence.