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Thursday, April 28, 2011

Children's Food and Beverage Market in the U.S.

New Market Research:Children's Food and Beverage Market in the U.S.
There are a number of reasons why food marketers are developing products specifically for the 2- to 12-year-old age group. For starters, this demographic represents about one-seventh of the population. Also, life-long dietary habits are established at this early age, and brand loyalty begins.

These factors and more are influencing the $10 billion market for children’s food and beverages. Take advantage of this market study to:
  • Understand the shopping behaviors of your top customers.
  • Assess new product introductions as well as, the competitive marketing action plans of key industry players.
  • Identify with your client: what motivates kids when it comes to food, beverages and ingredients and flavors.
  • Learn the tactics retailers are implementing in marketing to kids.
  • Analyze food advertising campaigns geared toward Kids in the 21st Century.
  • Evaluate the market composition in seven distinct categories broken down by dollar sales and percent share for strategic perspective and forecasting.
More information:
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