With a population of 40 million and buying power approaching $1 trillion in 2010, African Americans are a key segment in an American economy that increasingly depends upon the needs and preferences of multicultural consumers.
Packaged Facts' new market study, The African-American Market in the U.S., 8th Edition, analyzes the forces shaping the purchase decisions of African-American shoppers and sheds light on key areas such as how black consumers decide where to shop and what influences them while they are shopping.
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Assessment of the trends shaping the African-American market with an emphasis on opportunities available to marketers.
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Financial forecast of buying power held by African Americans through 2014 and detailed demographic profiles of the African-American population.
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In-depth examination of attitudes and behavior of African-American shoppers as it applies to food, clothes, drug-store items and home electronics and furnishings.
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Unique perspective on the shopping behavior of affluent African Americans consumers.
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