Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services. To learn more, visit www.packagedfacts.com.
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Friday, October 29, 2010
The African-American Market in the U.S., 8th Edition
With a population of 40 million and buying power approaching $1 trillion in 2010, African Americans are a key segment in an American economy that increasingly depends upon the needs and preferences of multicultural consumers.
Packaged Facts' new market study, The African-American Market in the U.S., 8th Edition, analyzes the forces shaping the purchase decisions of African-American shoppers and sheds light on key areas such as how black consumers decide where to shop and what influences them while they are shopping.
Assessment of the trends shaping the African-American market with an emphasis on opportunities available to marketers.
Financial forecast of buying power held by African Americans through 2014 and detailed demographic profiles of the African-American population.
In-depth examination of attitudes and behavior of African-American shoppers as it applies to food, clothes, drug-store items and home electronics and furnishings.
Unique perspective on the shopping behavior of affluent African Americans consumers.