Thursday, April 26, 2012
Still, there are many generational ties that bind Millennials, regardless of their stage of life. These include a deep comfort with technology, heavy involvement in social media, a multitasking mentality and non-stop immersion with screens on cell phones, digital tablets and PCs. The challenge for marketers is to leverage this common ground while showing an appreciation for the diverse lives Millennials lead in fact rather than fiction.
Friday, April 20, 2012
Monday, April 9, 2012
According to a May-June 2011 survey conducted by Packaged Facts—with a sample of 2,000 U.S. adults who in aggregate were Census representative on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, and the presence of children in the household— nearly two-thirds (63%) of U.S. grocery shoppers have purchased a food or beverage in the past year for the purpose of addressing one or more of 22 common health and wellness concerns.
In seeking to address such health concerns, shoppers are proactive about doing research to educate themselves about dietary nutrients. Just over half of targeted health and wellness product shoppers consider health, nutrition, and wellness websites to be among the most valuable sources of information — the type of information that contributes to the all-important health benefit reputation of a product. In fact, these shoppers consider the Internet to be significantly more useful than other types of media, including journals, magazines, newspapers, TV programming, and radio.
Monday, April 2, 2012
Resurrection ($4) works by drinking before, or while, consuming alcohol. According to the marketer, the proprietary herbal blend helps prevent the formation of cytokines, which are free radical by-products, created by the body in response to excessive alcohol consumption. Cytokines create flu-like effects on the body’s tissues, resulting in headaches and nausea.
In this same vein is the Mercy brand anti-hangover drink, debuting in 2011 from the New York City-based Neu Industries. According to the company's promotional material, however, Mercy is "targeting a more mature crowd—that is, people with day jobs.” It’s not just don’t drink and drive these days, but also don’t drink and get downsized.